WhatsApp Business API Costs – this will change from February 2022!
New WhatsApp Business pricing from February 1, 2022! WhatsApp is changing its business pricing model. Businesses will be charged per conversation from February. For WhatsApp users and small businesses on the WhatsApp Business App, WhatsApp will remain free! What does the WhatsApp Business API cost and how high are the new prices worldwide?
New WhatsApp Business pricing: Starting from February 2022
- The new pricing model differentiates whether the company or the user starts the conversation.
- WhatsApp Business costs are incurred for both variants! Only differently priced!
- WhatsApp no longer charges businesses per message, but per 24-hour chat window.
- In these 24 hours costs are incurred only once and WhatsApp Business costs vary depending on the country code of the recipient’s phone number
- WhatsApp costs are only incurred when the company writes – either when it responds to an inquiry or sends a WhatsApp push message to customers!
- The first 1,000 conversations are free for businesses per month and per WhatsApp business API account
- Also conversations initiated from a Facebook page or from Facebook / Instagram Ads are free
- There are still no costs for your customers / private WhatsApp use!
- For 96% of all MessengerPeople customers nothing changes and rather new opportunities arise.
How It Works
WhatsApp Business API conversations fall into two categories that are priced differently:
- User-initiated, like customer care and general support inquiries.
- Business-initiated, like post purchase notifications. (👉 Notifications / Message Templates)
All conversations are measured in 24-hour increments, or “sessions”, that start whenever the first message is delivered by a business. The first message can be a response to a user inquiry or a business-initiated message template being delivered.
Charges for conversations are based on the end user’s phone number. Rates for business-initiated conversations and user-initiated conversations vary by market (country or region).
Rates: WhatsApp Business costs in Germany and worldwide
The prices for a WhatsApp Business conversation / session vary per country. The costs are based on the country code of the end user’s phone number
- The cost for a user-initiated conversation in Germany is currently €0.0679
- For a business initiated conversation the cost in Germany is currently €0.1131
💰 You can find the current WhatsApp Business costs for all other countries in the world in the current WhatsApp price list.
Free WhatsApp Business conversations
The first 1,000 conversations each month will be free, so your business can start to build experiences your customers will love before having to pay. In addition, conversations will not be charged when a user messages a business using a call-to-action button on Ads that click to WhatsApp or a Facebook Page CTA.
New free marketing opportunities for MessengerPeople customers
For 96% of all MessengerPeople customers nothing changes and rather new opportunities arise.
While under the old pricing model costs were incurred for each business-initiated message – the 1,000 free conversations can then be used to communicate even more per active customer.
For example, the new allowances can be used for marketing with WhatsApp Promotional Messages or in Conversational Commerce for sending automated order confirmations.
MessengerPeople billing of WhatsApp costs
MessengerPeople customers will have the billing of the WhatsApp business costs included in their normal monthly invoice. MessengerPeople passes on these costs 1:1 – so we don’t add any commissions, surcharges or expense allowances!
In addition, our customers get a statistics dashboard in the Messenger Communication Platform, how high the costs are or how many free conversations are still available.
Some WhatsApp Business cost FAQ regarding this topic
Q: What pricing will apply in Mexico, where the conversation-based pricing test is running?
A: The pricing model that was used for the test will remain in place until February 1, 2022 when the new pricing model is rolled out globally. More details on the pricing model tested in Mexico can be found here.
Q: Why was 24 hours chosen as the conversation window?
A: Research indicates that most customer support tickets across industries are resolved in less than an hour when using chat or messaging. However, clients also report that people like the asynchronous nature of communicating with businesses on WhatsApp. The 24 hour window was defined to provide people and businesses the flexibility to complete a conversation across a broad range of use cases.
Q: Are similar changes planned for other Facebook business messaging products like the Messenger API and Messenger API for Instagram?
A: These changes apply only to the WhatsApp Business API, and there are no plans to apply this pricing model to other Facebook business messaging products at this time.
Q: How does WhatsApp apply the 1,000 free conversations to conversation volume each month?
A: The first 1,000 conversations a business engages in each month will be free. The free conversations are applied at the WhatsApp Business Account (WABA) level. This includes both user-initiated and business-initiated conversations.
Q: Will businesses have to pay for conversations that initiate from Ads that Click to WhatsApp or Page CTAs on Facebook?
A: The first conversation that initiates from Ads that Click to WhatsApp or a Page CTA on Facebook will be free.
Q: Are conversations that initiate from Ads that Click to WhatsApp or Page CTAs on Facebook free in all countries?
A: Yes, we are making the first 24 hour conversation that initiates from Ads that click to WhatsApp or Page CTAs on Facebook free in all countries.
Q: Do the free conversations from Ads that Click to WhatsApp or Page CTAs on Facebook count toward a business’s 1,000 free conversations each month?
A: No, the 1,000 free conversations is in addition to any free conversations from Ads that Click to WhatsApp or Page CTAs on Facebook
Q: Will WhatsApp continue to have tiered pricing based on volume?
A: No, market rates for both user-initiated and business-initiated conversations will be flat rates with no volume tiering.
Q: Does the customer support window still apply in the new pricing model?
A: Yes, businesses are still required to use a message template whenever sending a message to a user more than 24 hours after the last user message was received.
Q: If a business sends more than one message template in an open 24-hour conversation session, will that result in more charges?
A: No, if a conversation session is open with a user, any message whether a message template or free-form message will not result in additional charges. Our policy of only allowing free-form messages within 24 hours of the last user message will still apply.
Q: What if a business receives a message from a user but does not reply, will the business be charged for a conversation?
A: No, conversations will only be charged after the first business reply to a user message is delivered.
Q: What if a business responds to a user message within the 24 hour conversation session, but the business’s message is not delivered until after the conversation session closes? Will the business be charged for another conversation?
A: No, there will be no additional conversation charge if a message is sent to a user in an open 24 hour conversation session but only delivered after the 24 hour conversation session closes.
Q: What if a business is the victim of malicious attacks, unwanted messages or spam? Will I have to pay for receiving these unwanted messages?
A: A conversation session does not initiate until the first business reply to a user message is delivered. Businesses will only be charged for a user-initiated conversation when their first reply to a user-initiated message is delivered.
For more information
For more information about pricing, please visit: https://developers.facebook.com/docs/whatsapp/pricing/conversationpricing.
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