This is what Coca Cola does on WhatsApp
Coca Cola sees WhatsApp as an optimal solution, to support the food & beverage trade. Now the global corporation in Nepal is starting with the service: Food orders via WhatsApp. This is to enable the food- and beverage stores to get back on their feet and recover from the pandemic!
Coca Cola relies in Nepal on WhatsApp after the corona crisis
The corona-restrictions by the government of Nepal are gradually loosened. Also the retail begins after the radical closures, to slowly resume the everyday business. The store owners are financially burdened. They´re missing several months of sales. Coca Cola set the goal at this point, to help with the economic recovery from the food- and beverage sector (F&B) in the country, and to provide the store owners safety.
Food orders via WhatsApp
The plan of Coca Cola refers concretely to the rapid increase of sales of the food- and beverage stores compared to the last months. The global corporation sees the use of WhatsApp as an optimal solution. He is now starting a new service – Food order via WhatsApp!
The green messenger shall according to Coca Cola and press reports support the food- and beverage trade in that. He combines retails and disruptors simply and directly, and orders can be made without much effort via WhatsApp.
Will Coca Cola´s WhatsApp initiative bear fruit?
At one hand Coca Cola helps with the WhatsApp-service as exemplary, that the food industry is getting back on their feet. But the Corporate shows on the other hand, that there is another problem that not only concerns the country Nepal: The food industry has hardly any access to customers. The costumer contact mostly takes place trough trade. This not only affects the consultation, also the dependency of the trade is dangerous. On the other side the service effort via telephone an e-mail is rising for the food industry.
💡 If you want to know how to offer food orders via WhatsApp, read this article “How food companies are using Messenger to reach their customers directly and effectively”(German)
Several companies are doing it already!
For example Women’s Best receives thousands of grocery orders. The custumor service at Women’s Best is offered via WhatsApp or Apple Business Chat, no longer via telephone and E-Mail. Per chatbot customer requests are prequlified (query from language, country, name and E-Mail-adress). The handover takes place to a human colleague, which edits the costumer request.
For us a targeted channeling and fast unwind of costumer inquiries is really important. The Solution from MessengerPeople is herefore the perfect tool and has the procedures in the team significantly facilitated.
David Kurzmann, CEO & Co-Founder of Women’s Best
You are getting more information in our Women’s Best Case Study.
💡 Tip: We are offering in our messenger communication platform the first professional and data protection compliant ticket-system especially for customer service via WhatsApp, Instagram Messenger direct messages , Apple Business Chat, Facebook Messenger, Telegram and Viber. Here you can see a first impression of our product.
You can always attend our free Webinars. There you are live guided trough our product and get tips all around content and strategy for your costumer service via Messenger. How about the webinar successfully implement and use WhatsApp?
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