The Washington Post Messenger Service for the German Election 2017
The Washington Post is informing its readers via WhatsApp and other messaging services concerning the current events of the German Election 2017. In this way, readers can connect with Post reporter Rick Noack for the latest information on their mobile device. But that isn’t all, we took a closer look at the Washington Post Whatsapp Service.
The aim of this project is to establish a moderated online community and to engage with the audience on platforms they use every day. Noack will give users a behind the scenes look at how Washington Post stories come together and also occasionally solicit story contributions from his subscribers.
The Messenger Service of the Washington Post is implemented using the technology of MessengerPeople to publish its content via WhatsApp, Facebook Messenger and Telegram.
Users can send and receive information in both German and English.
Learn more about how it works: washingtonpost.com
Or register directly here for the Washington Post WhatsApp and Messenger Service:
Media houses increasingly rely on messenger marketing
More than 100 regional and superregional newspapers in the German speaking countries successfully inform their readers through messenger services, including the Augsburger Allgemeine, the Tz, and Funke Digital, the Handelsblatt, the FAZ, the Kleine Zeitung and the Consenting.
Conclusion ?
Messenger marketing is not just a powerful tool for customer communications, it is now also the new preferred communication channel for news media.
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