Messaging Apps & Brands: Telegram Messenger
The series Messaging Apps & Brands shows what business options different messaging apps offer for businesses. Today we’ll look at the Telegram Messenger, the blue messaging app from England and Russia.
What to know about Telegram
Telegram Messenger was launched in 2013. It was founded by Pavel Durov, the mind behind the Russian Facebook equivalent VKontakte. Telegram Messenger LLP is based in London, and can be used on mobile as well as on desktop.
Telegram is in some ways similar to Threema: it’s a messaging app with a big focus on security, and known for being more protected than other messaging apps. Telegram itself highlights this point on its website: “Telegram is a cloud-based mobile and desktop messaging app with a focus on security and speed.”
Recently Telegram announced that they had rewritten their app completely using the programming language Swift, which comes fromApple. This is the version that the iOS version of the messaging app is based on, and for the Android version it uses the developer tool Telegram Database Library.
In March 2018 CEO Pavel Durov announced on the Telegram Blog that the messaging app had over 200 million monthly active users. This puts it safely within the top 10 messaging apps worldwide (not including Apple’s iMessage) according to monly active users, in place 9. The first place is, as one might expect, WhatsApp, with over 1.5 billion monthly active users.
Telegram Messenger: Business Opportunities and Features
The Telegram Messenger has open APIs as well as end-to-end encryption.
First, MessengerPeople integrated Telegram Messenger into our Widget, as you can see at the end of this article. For companies planning to offer messenger communication services via Telegram, this is a great way for your clients to easily get in touch: they simply click on the widget and can connect with your company. You can also offer customer service, Chatbot services (for automated FAQ answering, survey, quizzes, etc.) and customer engagement via Telegram.
For more information, see our Messenger Communication Platform, which offers features such as Chatblocks (pre-defined answers), an intuitive and modern ticket system for team usage, automated Routing, and more.
Chat App Telegram Messenger: Global Influence
It’s clear that in the majority of countries, the two messaging app giants WhatsApp and Facebook Messenger claim most users. However, Telegram is part of a niche group of messaging apps that appeal to users who have a serious interest in encryption and security, and it’s an interesting opportunity for businesses with specific target groups. As data protection becomes more regulated and more talked about, we’ll see what the future holds for Telegram.
Have a great idea for customer service via messaging apps and want to talk about it? Message us!