Mobile Marketing Magazine: “Trend Alerts 2019: Messaging Apps for Businesses”
Mobile Marketing Magazine – November 15th, 2018 | As 2018 is drawing to a close, it’s time to reflect on the biggest digital trends of the year and consider which will remain guiding forces in 2019. One that is certain? Messaging apps — for businesses.
Messaging apps are more widespread now than ever, and they are continuing to grow. With customers so easily available and acceptance already so high with this communication channel, businesses have an incredible tool at their disposal. And it comes at a great time, as social media usage drops and privacy concerns take center stage. The message is clear:
“Messaging apps have positioned themselves as the dominating communication channel for companies focused on their customers.”