Mobile Marketing Magazine: “MessengerPeople Study 2018 Reports an Increase in Messenger Services Used By Businesses”
Mobile Marketing Magazine – December 11th, 2018 | Following the MessengerPeople Study 2018, a representative report made in cooperation with German research institution YouGov, Mobile Marketing Magazine reports on the main insights.
With data covering the past three years of pioneering messenger technology, the study shows that messaging app communication for businesses is growing – fast. And it’s effective: the study shows that messages have an average click through rate of 32%, far above e-mail newsletters or traditional ads. Professional messenger are suited for all industries and use cases, from marketing to customer service.
“The demand for customer service via messaging apps is there. WhatsApp and Co. already far overshadows social media in terms of customer dialogue. The customer is ready – what’s missing are companies that are willing to use this opportunity.”
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