Everything you need to know for a successful start in content marketing over WhatsApp and Facebook Messenger. Business Best Practice, tutorials, how to, tips and tricks – as well as guidelines for growing subscriber numbers and producing the right content. With extra use cases from e-commerce, media, sports, tourism, influencers and bloggers – as well as banks, insurance companies, cities, associations, and political parties. With these guides you will find the right strategy for sending your Facebook Messenger & WhatsApp newsletter.
A landing page is the central spot where your Widget is embedded and your future followers are given an easy way to sign up for your news service via Notify, Apple Business Chat, Facebook [...]
In one of his newest columns, LEAD-Author and MessengerPeople CMO Matthias Mehner demonstrates how Messengers can be used for different communication objectives. He explains the usage and benefit [...]
Is Messenger Marketing on the rise? You bet! At the moment, one of Facebook’s priorities is to improve and strengthen its messaging apps. Concurrently, 85% of companies surveyed believe that [...]
Meta has recently opened up their recurring notifications feature on Facebook for all businesses. How can you use them for your business to increase engagement with customers and drive sales? [...]
This just in: Meta announced the launch of Instagram Broadcasting Channels. What are they? Who can use them? When can businesses start sending broadcasts on Instagram? We sum up what you can [...]
Sending marketing notifications on messaging apps like WhatsApp, Telegram, or iMessage are a huge opportunity for companies. They offer top click-through and open rates, high engagement, and [...]
Looking to take your marketing game to the next level? Check out our guide on messaging apps for marketing! From tips on how to use them to grow your business, to examples, to advice on which app [...]
How can you reach thousands of users with just one message on one of the world’s most popular social media platforms? By sending out WhatsApp broadcast messages! Officially known as [...]
Messaging customers is not as easy as it might seem, as it can be tricky to find the best approach right away. We’re here to help! In our series, “dos and don’ts of messaging [...]
How can e-commerce and retail companies grow their business by using messaging? In the following, we’ll take a look at how different e-comerce and retail brands use messaging along the [...]
With the official start of Diwali on October 24, the festive season in India begins. And this also means: it’s shopping season! We will show you six strategies for using messaging to make [...]
Since companies can no longer officially send newsletters to their customers via WhatsApp, the question arises: What alternatives are there to the WhatsApp newsletter? Telegram Messenger is a [...]
With Meta’s new focus on conversational messaging, the company has announced several changes in its messaging services. The latest one: the Messenger on Facebook is now opening up its [...]
SMS for customer communication? Practical, for sure. But also boring. Old-timey. One-dimensional. That’s how a lot of companies feel about using SMS. And they were right, until very [...]
Click to WhatsApp Ads and Click to Chat are very effective ad formats that help you quickly get users for your messenger service or chatbot. As always in performance marketing, there are a few [...]
Have you ever heard of Ashton Kutcher’s messenger “Community”? There’s a lot of hype about Community in the U.S. and Canada, especially among celebrities. What exactly is [...]
Starting mid of June, WhatsApp is expanding the types of WhatsApp Business messages that companies and brands can proactively send to those of their customers that opt-in to receive them. This [...]
The new app Notify is conquering the apps charts! In Germany, where Notify was designed, Notify is currently in Place 2 in the news section. Notify is a free app that helps users get news from a [...]
Customer service and WhatsApp – the data from the MessengerPeople Study 2018 have made it more clear than ever that customers deliberately choosing to communicate with businesses via [...]
A landing page is the central spot where your Widget is embedded and your future followers are given an easy way to sign up for your news service via Notify, Apple Business Chat, Facebook [...]
In one of his newest columns, LEAD-Author and MessengerPeople CMO Matthias Mehner demonstrates how Messengers can be used for different communication objectives. He explains the usage and benefit [...]
Customer service & automotive industry: What do the automotive industry and messengers like WhatsApp have to do with each other? The answer lies in two particular factors that have been [...]
Is Messenger Marketing on the rise? You bet! At the moment, one of Facebook’s priorities is to improve and strengthen its messaging apps. Concurrently, 85% of companies surveyed believe that [...]
What content is suitable for a WhatsApp newsletter? Great content strategy, choice of media, interaction, timing and target audience are what matters the most when it comes to newsletter [...]
According to latest reports, last week’s Black Friday not only marked the beginning of the holiday shopping season but is also viewed as the busiest day for retail in US history and in [...]
According to numerous corresponding reports WhatsApp plans to revise WhatsApp group features considerably and to add new functions. In addition, recording voice messages will be simplified as [...]
Clubs, associations, athletes – all of them are top-notch in the social web. It is even more surprising that topics such as messenger marketing and chatbots may not seem to be very relevant in [...]
The most popular networks at the turn of the century included online platforms like MySpace and StudiVZ. That is until Facebook appeared for the first time in 2008 and users began switching to [...]
The Washington Post is informing its readers via WhatsApp and other messaging services concerning the current events of the German Election 2017. In this way, readers can connect with Post [...]
For many companies, email marketing remains one of the pillars of their online strategy. Until recently, email newsletters were one of the best tools to expand existing customer relationships and [...]
The focus of sales and advertising is increasingly shifting to the Internet. Everything is becoming more digital and mobile; you can find everything online and innovations are happening faster. [...]
WhatsApp and other messenger apps are becoming increasingly more important as digitalization changes the way people communicate. Most of us are interconnected and constantly online – especially [...]
