Customer Service with Messaging Apps

WhatsApp offers compelling solutions for enterprises. WhatsApp distinguishes between “WhatsApp for Business” and “WhatsApp Business API”. While “WhatsApp for [...]

Consumers today are fully saturated with different brand and service options – and this means that most businesses are constantly looking for a way to improve their connection with their [...]

Messenger customer service: there’s so much that can go wrong in customer service. In order for your customer service over messaging apps and direct chats to be as successful as possible, we’ve [...]

Instagram is a great channel for businesses to improve their reach and customer engagement via Reels, Stories and Feed posts. With the new “messenger API for Instagram,” Instagram now [...]

How do I create a WhatsApp Business account? What is the difference between WhatsApp, WhatsApp Business and WhatsApp Business API? How do I verify my WhatsApp Business Account? What are the [...]

Customer support via Twitter? That can be more successful than many might expect. In fact, Twitter offers great potential for companies in customer service, especially in the area of direct messaging.

Have you ever heard of Ashton Kutcher’s messenger “Community”? There’s a lot of hype about Community in the U.S. and Canada, especially among celebrities. What exactly is [...]

Is WhatsApp secure? Does WhatsApp read my messages? What is end-to-end encryption? Will my data be sold? Which messaging app is really secure? Where is the difference to Telegram? These are [...]

Since the end of June 2021, MessengerPeople customers can also use webchat (live chat) at no extra charge. In addition to WhatsApp, Messenger from Facebook, Apple Business Chat, Telegram or [...]

In 2018, WhatsApp launched its first business solution, opening up the use of WhatsApp to businesses. According to WhatsApp, more than five million small businesses worldwide now avail of the [...]

WhatsApp Business API Buttons – We know the predefined buttons from dialogs with Facebook Messenger chatbots that guide us through the dialog. With WhatsApp Buttons, WhatsApp is introducing [...]

Here you can find WhatsApp marketing examples from all over the world. Campaigns from Adidas to Unilever – we took a closer look at 16 successful conversational / messenger marketing [...]

Using Instagram direct messaging for customer service is an important step for direct customer engagement, and can give your business that crucial social media boost.

As of June 2, 2021, MessengerPeople customers can use the Messenger API for Instagram. This means businesses no longer need to go into the Instagram app to reply to Instagram Direct messages (DMs).

Many experts speak of the beginning of the “Age of Conversational”. Conversational marketing, conversational commerce, and conversational shopping are often used terms. However, what [...]

WhatsApp in B2B? How do companies communicate via WhatsApp in the B2B sector? With representatives in the sales force, farmers in the field or in the catering sector? More and more companies in [...]

The shortage of skilled workers and young talent on the labor market now affects almost all industries. Companies and organizations must not only reach the best applicants, but also recruit them [...]

Since companies can no longer officially send newsletters to their customers via WhatsApp, the question arises: What alternatives are there to the WhatsApp newsletter? Telegram Messenger is a [...]

Many car dealerships and car shops offer customer information digitally – but their service is often still very analog. WhatsApp offers many advantages for car dealerships, many of them are [...]

WhatsApp is updating its opt-in policy for WhatsApp Notifications in the WhatsApp Business API. The update to the WhatsApp Business policy will be effective from July 9th. What does the update [...]

We know Conversational Commerce from language assistants like Alexa or Siri. But the written word also counts as conversational. Messaging apps like WhatsApp and co are more than just customer [...]

Despite the end of messenger newsletters on WhatsApp, push communication continues to be a high priority for companies. There are attractive and effective messaging app alternatives. In this [...]

Messenger Marketing? Conversational Marketing? The use of many messaging apps – especially WhatsApp, has recently shifted from marketing to customer service. However, there are still [...]

How many are infected by COVIT-19? How can I protect myself from the virus? Since the outbreak of the corona epidemic, requests to the World Health Organization have multiplied a thousand times. [...]

Shops, gyms and restaurants have to close and are refering to telephone service instead! Authorities, offices and doctors are completely overloaded with the flood of calls! Call center can barely [...]

Adidas has long understood how well WhatsApp works as a global marketing channel. The German company has been using WhatsApp to interact directly with its end customers since 2015. With its [...]

Messenger Marketing Trends: How will messaging communication develop this year? What kind of innovations can we expect, what should companies pay attention to if they want to offer professional [...]

How do organizations and institutions such as the Federal Employment Agency in Germany, the Bavarian Broadcasting or the Fraunhofer Society use chat services to present their projects and stories [...]

Is there an alternative to WhatsApp newsletters? WhatsApp is the most popular messenger service globally and companies have successfully been using WhatsApp to send messaging app newsletters for [...]

Messaging Apps as a Customer Service Platform: what has widely been suspected has finally been confirmed. The results of a survey conducted by BT and Cisco involving 5,000 participants from over [...]

What is conversational marketing and what role do messaging apps like WhatsApp play in this new trend? The future of communication lies in pull communication, not in pure push communication. [...]

WhatsApp offers compelling solutions for enterprises. WhatsApp distinguishes between “WhatsApp for Business” and “WhatsApp Business API”. While “WhatsApp for [...]

Data Protection and WhatsApp for companies? GDPR and professional messenger communication? We explain how to offer customer service via WhatsApp in a secure way. In the beginning of November we [...]

Our series about Messaging Apps & Brands focuses exclusively on the topic of business opportunities and Messaging Apps. Which business options do these chat apps offer companies? The [...]

Today, we are proud to announce a new, exciting way to communicate with your customers via messaging apps – the MessengerPeople API.

From private banks, to credit unions, savings banks to online banks – everyone claims that the customer is the center of their attention.

Brick and mortar retailers, from drugstore chains to large department stores, currently face two decisive challenges. First, e-commerce is growing steadily, making it easy for customers to shop [...]

Competition in the industrial export sector is constantly increasing: factors like global interconnection, high production costs and a shortage of qualified personnel can create pressure on [...]

WhatsApp Notifications „Message Templates“ are (typically fee-based) push messages sent over WhatsApp Business API – they are the perfect complement to the free customer care chat. However, [...]

Although many consumers still opt to use travel agencies for personal consultation during travel booking, the growing number of digital offers and travel comparison sites raise the competition.

Everyone needs energy, but there are numerous energy suppliers on the market in the meantime. Competition between municipal utilities, large energy groups, and start-ups is strong, and online [...]

How can e-commerce companies make sure they stay ahead of the competition? One way is to offer exceptional customer service. We provide you with four concrete examples and a few ideas to [...]

1:1 customer service, now made easier and more convenient with messaging apps. For both customers and employees in the insurance industry, this modern, effective communication channel has a [...]

Radio is an industry that can see huge benefits by using messaging apps to engage customers, capitalizing on two important trends for today’s customer experience: convenience and personalization. [...]

Our Customer Service: Why Messaging Apps Are #1 series explores how messaging app customer service performs when compared to e-mail, telephone, social media, etc. But what about other [...]

Companies are using messaging apps like WhatsApp, Facebook Messenger, iMessage, Viber and Telegram more and mroe for customer communication. But how can you measure the success of messaging app [...]

Our Customer Service: Why Messaging Apps Are #1 series explores how messaging apps stack up against other customer service channels such as e-mail, telephone, live chat, etc. Today’s topic [...]

This is the very first post on our new engineering blog, and I’m very excited for what we’re going to write about here. On this blog, we will provide meaningful, concise and technical information [...]

Our Customer Service: The Rise of Messaging Apps series will delve deeper into the possibilities that messaging app customer service offers. In four installments, we’ll analyze the advantages of [...]

Our Customer Service: The Rise of Messaging Apps series will delve deeper into the possibilities that messaging app customer service offers. In three installments, we’ll analyze the advantages of [...]

Consumers today are fully saturated with different brand and service options – and this means that most businesses are constantly looking for a way to improve their connection with their [...]

Since August 2018, selected verified partners and companies have been given access to the official WhatsApp Business API. The business solution offers a variety of innovative usage scenarios for [...]

The WhatsApp Business API offers companies a multitude of usage possibilities for communication with clients. There are a few things you should keep in mind to really take advantage of the full [...]

Messenger communication is getting more and more popular. Messaging apps like WhatsApp or Facebook Messenger are gaining relevance and attention as a channel for customer communication, in [...]

Customer service and WhatsApp – this is the current trend for companies and customers alike! Customers want answers to their questions, and they want them fast. In our fast-moving [...]

With January coming to a close, it’s a good time to look back at customer care predictions from the last months of 2018 and gather stock of which customer service trends are expected to [...]

Customer service and WhatsApp – we’ve written a lot about how and why companies should start offering customer communication via messaging apps. A great example of an industry that [...]

Surprising but true: within three years, the number of people who use messaging app customer service to contact businesses has risen to more than 10,000,000. This is one of the many new [...]

The fashion industry is driven by quickly-changing trends — but one of the latest trends has nothing to do with color or cut, but instead with communication. Chat-based commerce is growing: [...]

In our series about Messaging Apps & Brands we take a look at the different business opportunities that a variety of messaging apps offer companies. In the last article, we explored the [...]

Messenger customer service: there’s so much that can go wrong in customer service. In order for your customer service over messaging apps and direct chats to be as successful as possible, we’ve [...]

WhatsApp customer service? Happy customers are more important now than ever before. Despite this, many companies are still hard to get in touch with, or simply have inadequate customer service. [...]

With the new WhatsApp Business API, WhatsApp now also offers bigger companies the opportunity to contact their customers directly over WhatsApp. WhatsApp still doesn’t support advertising, but it [...]

Customer service & automotive industry: What do the automotive industry and messengers like WhatsApp have to do with each other? The answer lies in two particular factors that have been [...]

The Messenger is one of the biggest topics for Facebook the next years. Over the past few months the Messenger has been updated regularly and new features have been added. The usage of Facebook [...]

WhatsApp and other messenger apps are becoming increasingly more important as digitalization changes the way people communicate.  Most of us are interconnected and constantly online – especially [...]

Many bank customers have similar questions that can easily be answered by pre-defined responses. Especially on mobile devices, it is inconvenient to read through FAQ pages and to study [...]

Pizza Hut is currently on the (pizza) cutting edge in terms of marketing tools. The company did not only develop the first ever cinemagraph TV ad, a new image/video technology where a mostly [...]