Messenger Magazine - Your Blog for Messenger Services & Chatbots

WhatsApp Business Update: In this article, we will provide you with a regular summary of the latest WhatsApp updates and planned features for app versions on Android and iOS. We also present [...]

WhatsApp offers compelling solutions for enterprises. WhatsApp distinguishes between “WhatsApp for Business” and “WhatsApp Business API”. While “WhatsApp for [...]

Consumers today are fully saturated with different brand and service options – and this means that most businesses are constantly looking for a way to improve their connection with their [...]

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, today announced that it has entered into a definitive agreement to acquire MessengerPeople, a leading [...]

Instagram is a great channel for businesses to improve their reach and customer engagement via Reels, Stories and Feed posts. With the new “messenger API for Instagram,” Instagram now [...]

You want to connect your WhatsApp Business Channel to your existing software like Salesforce, Hubspot CRM, a CMS like WordPress or an online store like Shopify or Woocommerce? With our API you [...]

How do I create a WhatsApp Business account? What is the difference between WhatsApp, WhatsApp Business and WhatsApp Business API? How do I verify my WhatsApp Business Account? What are the [...]

New WhatsApp Business pricing from February 1, 2022! WhatsApp is changing its business pricing model. Businesses will be charged per conversation from February. For WhatsApp users and small [...]

Customer support via Twitter? That can be more successful than many might expect. In fact, Twitter offers great potential for companies in customer service, especially in the area of direct messaging.

Have you ever heard of Ashton Kutcher’s messenger “Community”? There’s a lot of hype about Community in the U.S. and Canada, especially among celebrities. What exactly is [...]

Is WhatsApp secure? Does WhatsApp read my messages? What is end-to-end encryption? Will my data be sold? Which messaging app is really secure? Where is the difference to Telegram? These are [...]

Since the end of June 2021, MessengerPeople customers can also use webchat (live chat) at no extra charge. In addition to WhatsApp, Messenger from Facebook, Apple Business Chat, Telegram or [...]

Starting mid of June, WhatsApp is expanding the types of WhatsApp Business messages that companies and brands can proactively send to those of their customers that opt-in to receive them. This [...]

In 2018, WhatsApp launched its first business solution, opening up the use of WhatsApp to businesses. According to WhatsApp, more than five million small businesses worldwide now avail of the [...]

WhatsApp Business API Buttons – We know the predefined buttons from dialogs with Facebook Messenger chatbots that guide us through the dialog. With WhatsApp Buttons, WhatsApp is introducing [...]

Here you can find WhatsApp marketing examples from all over the world. Campaigns from Adidas to Unilever – we took a closer look at 16 successful conversational / messenger marketing [...]

Customer service software, support software, customer care software, help desk software – the list of terms could be continued ad infinitum. All of them are terms for a software solution [...]

Using Instagram direct messaging for customer service is an important step for direct customer engagement, and can give your business that crucial social media boost.

As of June 2, 2021, MessengerPeople customers can use the Messenger API for Instagram. This means businesses no longer need to go into the Instagram app to reply to Instagram Direct messages (DMs).

Many experts speak of the beginning of the “Age of Conversational”. Conversational marketing, conversational commerce, and conversational shopping are often used terms. However, what [...]

WhatsApp in B2B? How do companies communicate via WhatsApp in the B2B sector? With representatives in the sales force, farmers in the field or in the catering sector? More and more companies in [...]

WhatsApp Business Update: In this article, we will provide you with a regular summary of the latest WhatsApp updates and planned features for app versions on Android and iOS. We also present [...]

The shortage of skilled workers and young talent on the labor market now affects almost all industries. Companies and organizations must not only reach the best applicants, but also recruit them [...]

Best Case WhatsApp & Coaching: In the WUMMM weekly interview, we spoke to Erin Chen, a well-known trained sex & relationship counsellor who is now also CEO of the intimacy platform Gilly. [...]

OBHAI is a ride-sharing provider for daily transportation needs and offers also parcel delivery. With the newly launched WhatsApp service from OBHAI, users can book rides directly via the most [...]

Since companies can no longer officially send newsletters to their customers via WhatsApp, the question arises: What alternatives are there to the WhatsApp newsletter? Telegram Messenger is a [...]

In the new year, WhatsApp has updated its terms of service for the messaging app, which will come into force on May 15, 2021. With the consent, the user now grants, among other things, that [...]

Facebook Messenger Update – In this article we regularly compile the latest Facebook Messenger updates as well as planned features for app versions on Android and iOS. Liveblog: As soon as [...]

WhatsApp Chatbot instead of Facebook Messenger Chatbot? At first there were chat bots primarily on Facebook Messenger. In the meantime, the WhatsApp chatbot is gaining ground worldwide. Why this [...]

The latest messaging app usage statistics show that WhatsApp has 2.0 billion users worldwide and Facebook Messenger 1.3, WeChat is just behind with 1 billion.

Many car dealerships and car shops offer customer information digitally – but their service is often still very analog. WhatsApp offers many advantages for car dealerships, many of them are [...]

WhatsApp is updating its opt-in policy for WhatsApp Notifications in the WhatsApp Business API. The update to the WhatsApp Business policy will be effective from July 9th. What does the update [...]

We know Conversational Commerce from language assistants like Alexa or Siri. But the written word also counts as conversational. Messaging apps like WhatsApp and co are more than just customer [...]

Despite the end of messenger newsletters on WhatsApp, push communication continues to be a high priority for companies. There are attractive and effective messaging app alternatives. In this [...]

Messenger Marketing? Conversational Marketing? The use of many messaging apps – especially WhatsApp, has recently shifted from marketing to customer service. However, there are still [...]

Fighting the spread of fake news around the coronavirus (Covid-19) and keeping Telangana’s citizens always informed and up-to-date about the latest developments and measures, as well as [...]

How many are infected by COVIT-19? How can I protect myself from the virus? Since the outbreak of the corona epidemic, requests to the World Health Organization have multiplied a thousand times. [...]

Regarding the current corna crisis, many citizens would like to be informed sufficiently and immediately about the status of the measures and their effects. Here is an overview of governments and [...]

Shops, gyms and restaurants have to close and are refering to telephone service instead! Authorities, offices and doctors are completely overloaded with the flood of calls! Call center can barely [...]

You are wondering about how to get more users into your WhatsApp service channel or service channels of other messaging apps? We’ve put together the most valuable tips & tricks for [...]

Adidas has long understood how well WhatsApp works as a global marketing channel. The German company has been using WhatsApp to interact directly with its end customers since 2015. With its [...]

Messenger Marketing Trends: How will messaging communication develop this year? What kind of innovations can we expect, what should companies pay attention to if they want to offer professional [...]

Facebook set March 4th, 2020 as the deadline to set up and verify your Facebook Messenger Newsletter! Otherwise, your newsletter distribution will be deactivated. Why?

Customer service sure means a lot of work. 80% of customer inquiries come back again and again (FAQs). The remaining 20% are complex and have to be pre-qualified and assigned to the right person. [...]

How do organizations and institutions such as the Federal Employment Agency in Germany, the Bavarian Broadcasting or the Fraunhofer Society use chat services to present their projects and stories [...]

We have gathered the best chatbots projects of 2019. Today the hype about chatbots has given way to reality. Companies are paying a lot of attention to the added value which the automation of [...]

At the prestigious Deloitte Technology Fast 50 Award, MessengerPeople got honoured as one of the top 10 fastest growing technology companies in Germany. The award reflects the strong growth of [...]

The new app Notify is conquering the apps charts! In Germany, where Notify was designed, Notify is currently in Place 2 in the news section. Notify is a free app that helps users get news from a [...]

Is there an alternative to WhatsApp newsletters? WhatsApp is the most popular messenger service globally and companies have successfully been using WhatsApp to send messaging app newsletters for [...]

With the Messenger Communication Platform MessengerPeople offers the first professional, GDPR-compliant ticket system for customer service via WhatsApp, Apple Business Chat, Facebook Messenger, [...]

Customer Service & Messaging Apps: In this article you’ll find many best practice examples of messaging app customer service with case studies from exciting companies from a wide variety of [...]

Are Chatbots for customer care a successful solution?  What kind of customer service Chatbot can you offer over WhatsApp and Facebook Messenger? What should you pay attention to when automating [...]

Messaging Apps as a Customer Service Platform: what has widely been suspected has finally been confirmed. The results of a survey conducted by BT and Cisco involving 5,000 participants from over [...]

What is conversational marketing and what role do messaging apps like WhatsApp play in this new trend? The future of communication lies in pull communication, not in pure push communication. [...]

WhatsApp offers compelling solutions for enterprises. WhatsApp distinguishes between “WhatsApp for Business” and “WhatsApp Business API”. While “WhatsApp for [...]

Data Protection and WhatsApp for companies? GDPR and professional messenger communication? We explain how to offer customer service via WhatsApp in a secure way. In the beginning of November we [...]

Our series about Messaging Apps & Brands focuses exclusively on the topic of business opportunities and Messaging Apps. Which business options do these chat apps offer companies? The [...]

E-Retailer Case Study: Customer care optimization with the WhatsApp Business solution. Women’s Best is one of the world’s most successful online sport & supplement retailers, receiving [...]

Case Study Retail: When German sports retailer INTERSPORT Hübner recognized the potential of WhastApp and Co. for customer service, they started offering customers personal advice via messaging [...]

Today, we are proud to announce a new, exciting way to communicate with your customers via messaging apps – the MessengerPeople API.

From private banks, to credit unions, savings banks to online banks – everyone claims that the customer is the center of their attention.

When their vehicle is currently in the workshop, vehicle owners prefer to be informed about every step of process. Has the repair already started? Is something broken? Can the car already be [...]

Brick and mortar retailers, from drugstore chains to large department stores, currently face two decisive challenges. First, e-commerce is growing steadily, making it easy for customers to shop [...]

Competition in the industrial export sector is constantly increasing: factors like global interconnection, high production costs and a shortage of qualified personnel can create pressure on [...]

WhatsApp Notifications „Message Templates“ are (typically fee-based) push messages sent over WhatsApp Business API – they are the perfect complement to the free customer care chat. However, [...]

Although many consumers still opt to use travel agencies for personal consultation during travel booking, the growing number of digital offers and travel comparison sites raise the competition.

The WhatsApp Business Solution (API) was launched worldwide last year, and is available over Business Solution Providers such as MessengerPeople. Using the API, businesses can now offer [...]

Everyone needs energy, but there are numerous energy suppliers on the market in the meantime. Competition between municipal utilities, large energy groups, and start-ups is strong, and online [...]

How can e-commerce companies make sure they stay ahead of the competition? One way is to offer exceptional customer service. We provide you with four concrete examples and a few ideas to [...]

Mark Zuckerberg and his team kicked off the F8 2019 with a strong message: “If we would rebuild the Facebook platform today, we would focus it on messaging”. Facebook wants to [...]

1:1 customer service, now made easier and more convenient with messaging apps. For both customers and employees in the insurance industry, this modern, effective communication channel has a [...]

In September 2018, Stan Chudnovsky, the former Head of Product for Facebook Messenger, explained the business potential of Facebook Messenger with one sentence: “Would you rather wait 10 [...]

Radio is an industry that can see huge benefits by using messaging apps to engage customers, capitalizing on two important trends for today’s customer experience: convenience and personalization. [...]

It was already THE topic in the 2016 presidential election in the US: elections and social media. And now in 2018, elections were coming up in a variety of countries: the Czech Republic, [...]

The world of technology is constantly in flux: social networks, messaging apps, smartphones, and software solutions are constantly changing, developing new features, gaining or losing popularity, [...]

Our Customer Service: Why Messaging Apps Are #1 series explores how messaging app customer service performs when compared to e-mail, telephone, social media, etc. But what about other [...]

Companies are using messaging apps like WhatsApp, Facebook Messenger, iMessage, Viber and Telegram more and mroe for customer communication. But how can you measure the success of messaging app [...]

Our Customer Service: Why Messaging Apps Are #1 series explores how messaging apps stack up against other customer service channels such as e-mail, telephone, live chat, etc. Today’s topic [...]

This is the very first post on our new engineering blog, and I’m very excited for what we’re going to write about here. On this blog, we will provide meaningful, concise and technical information [...]

Our Customer Service: The Rise of Messaging Apps series will delve deeper into the possibilities that messaging app customer service offers. In four installments, we’ll analyze the advantages of [...]

Messaging apps are popular – worldwide. The travel company and multinational group lastminute.com operates well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, [...]

Our Customer Service: The Rise of Messaging Apps series will delve deeper into the possibilities that messaging app customer service offers. In three installments, we’ll analyze the advantages of [...]

Consumers today are fully saturated with different brand and service options – and this means that most businesses are constantly looking for a way to improve their connection with their [...]

Since August 2018, selected verified partners and companies have been given access to the official WhatsApp Business API. The business solution offers a variety of innovative usage scenarios for [...]

The WhatsApp Business API offers companies a multitude of usage possibilities for communication with clients. There are a few things you should keep in mind to really take advantage of the full [...]

Messaging Apps are on the rise worldwide and form an important part of today’s digital communication. More and more companies are realizing this and taking advantage of the business [...]

North America has the 2nd highest mobile social network penetration rate globally (after East Asia), at 61%. This is about 150% of the global average, so it’s clear that the countries in North [...]

Messenger communication is getting more and more popular. Messaging apps like WhatsApp or Facebook Messenger are gaining relevance and attention as a channel for customer communication, in [...]

Customer service and WhatsApp – this is the current trend for companies and customers alike! Customers want answers to their questions, and they want them fast. In our fast-moving [...]

With January coming to a close, it’s a good time to look back at customer care predictions from the last months of 2018 and gather stock of which customer service trends are expected to [...]

Today in our Global Messenger Landscape series we have a lot of ground to cover – we’ll be taking a look at a variety of English-speaking countries in Africa, and assessing what business [...]

In most countries around the globe, the good old-fashioned SMS has been replaced by messaging apps. But who is using which apps where? Between WhatsApp, Facebook Messenger, Apple Business Chat, [...]

Customer service and WhatsApp – the data from the MessengerPeople Study 2018 have made it more clear than ever that customers deliberately choosing to communicate with businesses via [...]

Of Singapore’s 5.75 million population, 4 million mobile users say that WhatsApp is their most-used app. We know that WhatsApp is the world’s leading messaging app, and have already taken a deep [...]

Customer service and WhatsApp – we’ve written a lot about how and why companies should start offering customer communication via messaging apps. A great example of an industry that [...]

Messenger communication is more popular than ever. Messaging apps like WhatsApp & Co. are now leading channels for content marketing, with KPIs that leave e-mail marketing and traditional ad [...]

Surprising but true: within three years, the number of people who use messaging app customer service to contact businesses has risen to more than 10,000,000. This is one of the many new [...]

Last week we sat down with the Norwich City Football Club to talk about how they used messaging apps for fan communication– this week, we’re on to rugby with Leeds Rhinos and their new [...]

Norwich City Football Club has set upon a new channel to strengthen their relationship to their followers and deliver behind-the-scenes info: WhatsApp for fan communication. We sit down with [...]

Some of the most popular questions we receive are about the global messing app market – how it’s structured, what are the most important recent changes, and what are the latest [...]

The fashion industry is driven by quickly-changing trends — but one of the latest trends has nothing to do with color or cut, but instead with communication. Chat-based commerce is growing: [...]

A landing page is the central spot where your Widget is embedded and your future followers are given an easy way to sign up for your news service via Notify, Apple Business Chat, Facebook [...]

In our series Messaging Apps & Brands, we elaborate on business options of selected messaging apps. Published last: WeChat Messenger. Today: WhatsApp Messenger, the green Messaging App from [...]

Our series of Messaging Apps & Brands elaborates on the unique business opportunities of messaging apps for companies. The last article we published was about LINE Messenger. Today [...]

In our series about Messaging Apps & Brands we discuss different business options for selected messaging and chat apps. Last published: WhatsApp Messenger. Today we turn to Facebook [...]

In our series about Messaging Apps & Brands we take a look at the different business opportunities that a variety of messaging apps offer companies. In the last article, we explored the [...]

In the series Messaging Apps & Brands we take a look at the different business opportunities that a variety of messaging apps offer companies. Today we’ve chosen to focus on LINE, [...]

Case Study B2B Retail:  Transgourmet, a wholesale grocer for large-scale consumers in hotel industry, gastronomy, company catering and social institutions is innovatively using WhatsApp for B2B [...]

Facebook is still on top: a quick look at the Top 10 Android & iPhone apps worldwide is enough to confirm this.

Messenger customer service: there’s so much that can go wrong in customer service. In order for your customer service over messaging apps and direct chats to be as successful as possible, we’ve [...]

WhatsApp customer service? Happy customers are more important now than ever before. Despite this, many companies are still hard to get in touch with, or simply have inadequate customer service. [...]

With the new WhatsApp Business API, WhatsApp now also offers bigger companies the opportunity to contact their customers directly over WhatsApp. WhatsApp still doesn’t support advertising, but it [...]

Widget Editor As part of our further development, but also in view of the new General Data Protection Regulations, valid from May 25th, 2018, MessengerPeople has launched a new feature, the [...]

Messenger Marketing and Fashion – almost no other branch has a faster life cycle than fashion. Deals, styles, discounts, and drops – there are always new things that need to be reported on. In [...]

Messaging apps are popular – worldwide. The Bloomberg Quint WhatsApp Channel shows how the premiere Indian multi-platform business and financial company uses WhatsApp, Facebook Messenger [...]

Brille24 customer service: WhatsApp doesn’t just offer countless advantages for private communication – the direct, real-time messenger is one of the most-popular communication channels in Europe [...]

Banks and Messenger Marketing: when banks can adjust to modern customers’ needs, communicating with them over their preferred channels, they can can gain relevance, respect, and loyalty. [...]

Offering Chatbots over Facebook Messenger shows huge potential not only for customer service automation, but also for generating qualitative conversions, leads, and sales. A key way to do this is [...]

Traveling websites already discovered WhatsApp as a marketing and communication tool. If there are any price alerts or error fares, they will have to be sent quickly. No surprise, that a lot of [...]

Congratulations! You’ve successfully registered with MessengerPeople! In this how-to guide, we want to give you the tools to become a Messenger Marketing expert. You can learn how to [...]

Marketing agencies are known for their innovative communication strategies, and are often the first to successfully implement new trends and channels.  After all, successful and thought-provoking [...]

Messenger Marketing is on the rise. There are several reasons to use it for your business and benefit from its overwhelming performance in general. Messenger Marketing provides not only [...]

In one of his newest columns, LEAD-Author and MessengerPeople CMO Matthias Mehner demonstrates how Messengers can be used for different communication objectives. He explains the usage and benefit [...]

Data protection and messenger marketing in the same sentence? Definitely! In talks with potential customers, at lectures, or simply in passing conversations, it’s clear that interest in data [...]

What if customer service did not have to involve being put on hold without an end in sight? Well, it does not have to anymore. A customer service chatbot can help! Customer inquiries can be a [...]

It’s no secret that messaging apps are the most commonly-used form of digital communication. In this article, we’ll take a closer look at messaging app usage in a country with one of [...]

Customer service & automotive industry: What do the automotive industry and messengers like WhatsApp have to do with each other? The answer lies in two particular factors that have been [...]

Chatbots aren’t exactly seen as the preferred conversation partner by many. In large part, this is due to the capricious way that companies often start up their chatbot messenger projects. [...]

Is Messenger Marketing on the rise? You bet! At the moment, one of Facebook’s priorities is to improve and strengthen its messaging apps. Concurrently, 85% of companies surveyed believe that [...]

Deutsche Bahn & WhatsApp – with the new WhatsApp news channel, Deutsche Bahn riders using the DB Regio NRW lines can get real-time messagesabout their specific train routes directly on [...]

WhatsApp for Business is now finally live. The world’s biggest messaging app with more than 1.3 billion users is now rolling out its business version for Android worldwide. The application is [...]

We at MessengerPeople believe that customer communication via WhatsApp and other messaging apps is the future of marketing. That’s why we not only provide intuitive solutions for newsletter [...]

What content is suitable for a WhatsApp newsletter? Great content strategy, choice of media, interaction, timing and target audience are what matters the most when it comes to newsletter [...]

According to latest reports, last week’s Black Friday not only marked the beginning of the holiday shopping season but is also viewed as the busiest day for retail in US history and in [...]

Our service now offers something new to enable you to use messengers more effectively in your marketing campaign. In addition to being able to divide your newsletter into sub-sections, you can [...]

According to numerous corresponding reports WhatsApp plans to revise WhatsApp group features considerably and to add new functions. In addition, recording voice messages will be simplified as [...]

Travel operators, hotels, destinations & attractions – they all use messenger marketing and take a first step towards chatbots in tourism. On the occasion of the Social Media Travel Day 2017, [...]

Today, Facebook announced a new update to its messenger. With Messenger Platform 2.2. new features were implemented to provide customers with a more extensive service via the business Messenger [...]

Today in our interview series “7 Questions for …” we’re speaking with Daniel Palm from HolidayPirates. Learn how the company managed to get over 750.000 WhatsApp [...]

Clubs, associations, athletes – all of them are top-notch in the social web. It is even more surprising that topics such as messenger marketing and chatbots may not seem to be very relevant in [...]

The most popular networks at the turn of the century included online platforms like MySpace and StudiVZ. That is until Facebook appeared for the first time in 2008 and users began switching to [...]

The Washington Post is informing its readers via WhatsApp and other messaging services concerning the current events of the German Election 2017. In this way, readers can connect with Post [...]

The Facebook Messenger works differently than sport does. Taking part in an event is NOT everything. With these seven hacks we will show you how your chatbot or facebook messenger newsletter can [...]

For many companies, email marketing remains one of the pillars of their online strategy. Until recently, email newsletters were one of the best tools to expand existing customer relationships and [...]

The Messenger is one of the biggest topics for Facebook the next years. Over the past few months the Messenger has been updated regularly and new features have been added. The usage of Facebook [...]

Yeah! Messaging revolution is here to stay but the rise of chatbots will change the overall technology scenario. There are many reasons that signify that bots are exciting not because it is easy [...]

The focus of sales and advertising is increasingly shifting to the Internet. Everything is becoming more digital and mobile; you can find everything online and innovations are happening faster. [...]

WhatsApp and other messenger apps are becoming increasingly more important as digitalization changes the way people communicate.  Most of us are interconnected and constantly online – especially [...]

The Sparkassen is Germany’s largest financial services network with 600 companies that provide banking services throughout all of Germany. Like most banks, the organization needs to compete in a [...]

The advances in chatbot technology are coming so quickly, it can be hard to keep up. Here, we will give a quick overview of the latest chatbot offerings from platforms like Facebook, Microsoft, [...]

Many bank customers have similar questions that can easily be answered by pre-defined responses. Especially on mobile devices, it is inconvenient to read through FAQ pages and to study [...]

Pizza Hut is currently on the (pizza) cutting edge in terms of marketing tools. The company did not only develop the first ever cinemagraph TV ad, a new image/video technology where a mostly [...]

When it comes to the new hot kid on the tech block, almost everybody these days is pointing towards bots. Just like the iPhone changed our concept of a phone, this software is predicted to [...]