Messenger Magazine - Your Blog for Messenger Services & Chatbots

Professional, data-protection-compliant customer communication via WhatsApp? The WhatsApp Business API – rolled out in August 2018 – makes this possible for enterprise companies.

WhatsApp Update 2019 – In this article, we provide you with regular updates about the latest WhatsApp updates, as well as planned features for app versions on Android and iOS.

Consumers today are fully saturated with different brand and service options – and this means that most businesses are constantly looking for a way to improve their connection with their [...]

Is there an alternative to WhatsApp newsletters? WhatsApp is the most popular messenger service globally and companies have successfully been using WhatsApp to send messaging app newsletters for [...]

With the Messenger Communication Platform MessengerPeople offers the first professional, GDPR-compliant ticket system for customer service via WhatsApp, Apple Business Chat, Facebook Messenger, [...]

Customer Service & Messaging Apps: In this article you’ll find many best practice examples of messaging app customer service with case studies from exciting companies from a wide variety of [...]

Are Chatbots for customer care a successful solution?  What kind of customer service Chatbot can you offer over WhatsApp and Facebook Messenger? What should you pay attention to when automating [...]

Messaging Apps as a Customer Service Platform: what has widely been suspected has finally been confirmed. The results of a survey conducted by BT and Cisco involving 5,000 participants from over [...]

What is conversational marketing and what role do messaging apps like WhatsApp play in this new trend? The future of communication lies in pull communication, not in pure push communication. [...]

Professional, data-protection-compliant customer communication via WhatsApp? The WhatsApp Business API – rolled out in August 2018 – makes this possible for enterprise companies.

Data Protection and WhatsApp for companies? GDPR and professional messenger communication? We explain how to offer customer service via WhatsApp in a secure way. In the beginning of November we [...]

Our series about Messaging Apps & Brands focuses exclusively on the topic of business opportunities and Messaging Apps. Which business options do these chat apps offer companies? The [...]

Facebook set July 31st 2019 as the deadline to set up and verify your Facebook Messenger Newsletter! Otherwise, your newsletter distribution will be deactivated. Why?

E-Retailer Case Study: Customer care optimization with the WhatsApp Business solution. Women’s Best is one of the world’s most successful online sport & supplement retailers, receiving [...]

Facebook Messenger Update 2019 – In this article we regularly compile the latest Facebook Messenger updates as well as planned features for app versions on Android and iOS.

Case Study Retail: When German sports retailer INTERSPORT Hübner recognized the potential of WhastApp and Co. for customer service, they started offering customers personal advice via messaging [...]

Today, we are proud to announce a new, exciting way to communicate with your customers via messaging apps – the MessengerPeople API.

The latest messaging app usage statistics show that WhatsApp has 1.6billion users wordlwide and Facebook Messenger 1.3, WeChat is just behind — it recently hit the 1 billion mark.

From private banks, to credit unions, savings banks to online banks – everyone claims that the customer is the center of their attention.

When their vehicle is currently in the workshop, vehicle owners prefer to be informed about every step of process. Has the repair already started? Is something broken? Can the car already be [...]

Many car dealerships and auto shops offer customer information digitally – but their service is usually analog. If the employees do happen to use messaging apps in customer service, [...]

Brick and mortar retailers, from drugstore chains to large department stores, currently face two decisive challenges. First, e-commerce is growing steadily, making it easy for customers to shop [...]

WhatsApp Update 2019 – In this article, we provide you with regular updates about the latest WhatsApp updates, as well as planned features for app versions on Android and iOS.

Competition in the industrial export sector is constantly increasing: factors like global interconnection, high production costs and a shortage of qualified personnel can create pressure on [...]

Notifications are (typically fee-based) push messages sent over WhatsApp Business API – they are the perfect complement to the free customer care chat. However, WhatsApp notifications are [...]

Although many consumers still opt to use travel agencies for personal consultation during travel booking, the growing number of digital offers and travel comparison sites raise the competition.

The WhatsApp Business Solution (API) was launched worldwide last year, and is available over Business Solution Providers such as MessengerPeople. Using the API, businesses can now offer [...]

Everyone needs energy, but there are numerous energy suppliers on the market in the meantime. Competition between municipal utilities, large energy groups, and start-ups is strong, and online [...]

How can e-commerce companies make sure they stay ahead of the competition? One way is to offer exceptional customer service. We provide you with four concrete examples and a few ideas to [...]

Mark Zuckerberg and his team kicked off the F8 2019 with a strong message: “If we would rebuild the Facebook platform today, we would focus it on messaging”. Facebook wants to [...]

1:1 customer service, now made easier and more convenient with messaging apps. For both customers and employees in the insurance industry, this modern, effective communication channel has a [...]

In September 2018, Stan Chudnovsky, the former Head of Product for Facebook Messenger, explained the business potential of Facebook Messenger with one sentence: “Would you rather wait 10 [...]

Radio is an industry that can see huge benefits by using messaging apps to engage customers, capitalizing on two important trends for today’s customer experience: convenience and personalization. [...]

It was already THE topic in the 2016 presidential election in the US: elections and social media. And now in 2018, elections were coming up in a variety of countries: the Czech Republic, [...]

The world of technology is constantly in flux: social networks, messaging apps, smartphones, and software solutions are constantly changing, developing new features, gaining or losing popularity, [...]

Our Customer Service: Why Messaging Apps Are #1 series explores how messaging app customer service performs when compared to e-mail, telephone, social media, etc. But what about other [...]

Companies are using messaging apps like WhatsApp, Facebook Messenger, iMessage, Viber and Telegram more and mroe for customer communication. But how can you measure the success of messaging app [...]

Our Customer Service: Why Messaging Apps Are #1 series explores how messaging apps stack up against other customer service channels such as e-mail, telephone, live chat, etc. Today’s topic [...]

This is the very first post on our new engineering blog, and I’m very excited for what we’re going to write about here. On this blog, we will provide meaningful, concise and technical information [...]

Our Customer Service: The Rise of Messaging Apps series will delve deeper into the possibilities that messaging app customer service offers. In four installments, we’ll analyze the advantages of [...]

Messaging apps are popular – worldwide. The travel company and multinational group lastminute.com operates well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, [...]

Our Customer Service: The Rise of Messaging Apps series will delve deeper into the possibilities that messaging app customer service offers. In three installments, we’ll analyze the advantages of [...]

Consumers today are fully saturated with different brand and service options – and this means that most businesses are constantly looking for a way to improve their connection with their [...]

Since August 2018, selected verified partners and companies have been given access to the official WhatsApp Business API. The business solution offers a variety of innovative usage scenarios for [...]

The WhatsApp Business API offers companies a multitude of usage possibilities for communication with clients. There are a few things you should keep in mind to really take advantage of the full [...]

Messaging Apps are on the rise worldwide and form an important part of today’s digital communication. More and more companies are realizing this and taking advantage of the business [...]

North America has the 2nd highest mobile social network penetration rate globally (after East Asia), at 61%. This is about 150% of the global average, so it’s clear that the countries in North [...]

As of December 7th, 2019, companies are no longer able to send WhatsApp newsletter to their customers. What alternatives can businesses use instead? Telegram, the blue messaging app from England [...]

Messenger communication is getting more and more popular. Messaging apps like WhatsApp or Facebook Messenger are gaining relevance and attention as a channel for customer communication, in [...]

Customer service and WhatsApp – this is the current trend for companies and customers alike! Customers want answers to their questions, and they want them fast. In our fast-moving [...]

With January coming to a close, it’s a good time to look back at customer care predictions from the last months of 2018 and gather stock of which customer service trends are expected to [...]

Today in our Global Messenger Landscape series we have a lot of ground to cover – we’ll be taking a look at a variety of English-speaking countries in Africa, and assessing what business [...]

In most countries around the globe, the good old-fashioned SMS has been replaced by messaging apps. But who is using which apps where? Between WhatsApp, Facebook Messenger, Apple Business Chat, [...]

Customer service and WhatsApp – the data from the MessengerPeople Study 2018 have made it more clear than ever that customers deliberately choosing to communicate with businesses via [...]

Of Singapore’s 5.75 million population, 4 million mobile users say that WhatsApp is their most-used app. We know that WhatsApp is the world’s leading messaging app, and have already taken a deep [...]

Customer service and WhatsApp – we’ve written a lot about how and why companies should start offering customer communication via messaging apps. A great example of an industry that [...]

Messenger communication is more popular than ever. Messaging apps like WhatsApp & Co. are now leading channels for content marketing, with KPIs that leave e-mail marketing and traditional ad [...]

Surprising but true: within three years, the number of people who use messaging app customer service to contact businesses has risen to more than 10,000,000. This is one of the many new [...]

Last week we sat down with the Norwich City Football Club to talk about how they used messaging apps for fan communication– this week, we’re on to rugby with Leeds Rhinos and their new [...]

Norwich City Football Club has set upon a new channel to strengthen their relationship to their followers and deliver behind-the-scenes info: WhatsApp for fan communication. We sit down with [...]

Some of the most popular questions we receive are about the global messing app market – how it’s structured, what are the most important recent changes, and what are the latest [...]

The fashion industry is driven by quickly-changing trends — but one of the latest trends has nothing to do with color or cut, but instead with communication. Chat-based commerce is growing: [...]

In our series Messaging Apps & Brands, we elaborate on business options of selected messaging apps. Published last: WeChat Messenger. Today: WhatsApp Messenger, the green Messaging App from [...]

Our series of Messaging Apps & Brands elaborates on the unique business opportunities of messaging apps for companies. The last article we published was about LINE Messenger. Today [...]

In our series about Messaging Apps & Brands we discuss different business options for selected messaging and chat apps. Last published: WhatsApp Messenger. Today we turn to Facebook [...]

In our series about Messaging Apps & Brands we take a look at the different business opportunities that a variety of messaging apps offer companies. In the last article, we explored the [...]

In the series Messaging Apps & Brands we take a look at the different business opportunities that a variety of messaging apps offer companies. Today we’ve chosen to focus on LINE, [...]

Case Study B2B Retail:  Transgourmet, a wholesale grocer for large-scale consumers in hotel industry, gastronomy, company catering and social institutions is innovatively using WhatsApp for B2B [...]

Facebook is still on top: a quick look at the Top 10 Android & iPhone apps worldwide is enough to confirm this.

Messenger customer service: there’s so much that can go wrong in customer service. In order for your customer service over messaging apps and direct chats to be as successful as possible, we’ve [...]

WhatsApp customer service? Happy customers are more important now than ever before. Despite this, many companies are still hard to get in touch with, or simply have inadequate customer service. [...]

With the new WhatsApp Business API, WhatsApp now also offers bigger companies the opportunity to contact their customers directly over WhatsApp. WhatsApp still doesn’t support advertising, but it [...]

Widget Editor As part of our further development, but also in view of the new General Data Protection Regulations, valid from May 25th, 2018, MessengerPeople has launched a new feature, the [...]

Messenger Marketing and Fashion – almost no other branch has a faster life cycle than fashion. Deals, styles, discounts, and drops – there are always new things that need to be reported on. In [...]

Messaging apps are popular – worldwide. The Bloomberg Quint WhatsApp Channel shows how the premiere Indian multi-platform business and financial company uses WhatsApp, Facebook Messenger [...]

A landing page is the central spot where your Widget is embedded and your future followers are given an easy way to sign up for your WhatsApp or Facebook Messenger Newsletter service. To make [...]

Brille24 customer service: WhatsApp doesn’t just offer countless advantages for private communication – the direct, real-time messenger is one of the most-popular communication channels in Europe [...]

Banks and Messenger Marketing: when banks can adjust to modern customers’ needs, communicating with them over their preferred channels, they can can gain relevance, respect, and loyalty. [...]

Offering Chatbots over Facebook Messenger shows huge potential not only for customer service automation, but also for generating qualitative conversions, leads, and sales. A key way to do this is [...]

Traveling websites already discovered WhatsApp as a marketing and communication tool. If there are any price alerts or error fares, they will have to be sent quickly. No surprise, that a lot of [...]

A WhatsApp bot? Messaging apps and Chatbots are often mentioned in the same breath, but up until now, people have primarily been familiar with Chatbots used over Facebook Messenger. How about [...]

Congratulations! You’ve successfully registered with MessengerPeople! In this how-to guide, we want to give you the tools to become a Messenger Marketing expert. You can learn how to [...]

Marketing agencies are known for their innovative communication strategies, and are often the first to successfully implement new trends and channels.  After all, successful and thought-provoking [...]

Messenger Marketing is on the rise. There are several reasons to use it for your business and benefit from its overwhelming performance in general. Messenger Marketing provides not only [...]

In one of his newest columns, LEAD-Author and MessengerPeople CMO Matthias Mehner demonstrates how Messengers can be used for different communication objectives. He explains the usage and benefit [...]

Data protection and messenger marketing in the same sentence? Definitely! In talks with potential customers, at lectures, or simply in passing conversations, it’s clear that interest in data [...]

What if customer service did not have to involve being put on hold without an end in sight? Well, it does not have to anymore. A customer service chatbot can help! Customer inquiries can be a [...]

It’s no secret that messaging apps are the most commonly-used form of digital communication. In this article, we’ll take a closer look at messaging app usage in a country with one of [...]

Customer service & automotive industry: What do the automotive industry and messengers like WhatsApp have to do with each other? The answer lies in two particular factors that have been [...]

Chatbots aren’t exactly seen as the preferred conversation partner by many. In large part, this is due to the capricious way that companies often start up their chatbot messenger projects. [...]

Is Messenger Marketing on the rise? You bet! At the moment, one of Facebook’s priorities is to improve and strengthen its messaging apps. Concurrently, 85% of companies surveyed believe that [...]

Deutsche Bahn & WhatsApp – with the new WhatsApp news channel, Deutsche Bahn riders using the DB Regio NRW lines can get real-time messagesabout their specific train routes directly on [...]

WhatsApp for Business is now finally live. The world’s biggest messaging app with more than 1.3 billion users is now rolling out its business version for Android worldwide. The application is [...]

We at MessengerPeople believe that customer communication via WhatsApp and other messaging apps is the future of marketing. That’s why we not only provide intuitive solutions for newsletter [...]

What content is suitable for a WhatsApp newsletter? Great content strategy, choice of media, interaction, timing and target audience are what matters the most when it comes to newsletter [...]

According to latest reports, last week’s Black Friday not only marked the beginning of the holiday shopping season but is also viewed as the busiest day for retail in US history and in [...]

Our service now offers something new to enable you to use messengers more effectively in your marketing campaign. In addition to being able to divide your newsletter into sub-sections, you can [...]

According to numerous corresponding reports WhatsApp plans to revise WhatsApp group features considerably and to add new functions. In addition, recording voice messages will be simplified as [...]

Travel operators, hotels, destinations & attractions – they all use messenger marketing and take a first step towards chatbots in tourism. On the occasion of the Social Media Travel Day 2017, [...]

Today, Facebook announced a new update to its messenger. With Messenger Platform 2.2. new features were implemented to provide customers with a more extensive service via the business Messenger [...]

Today in our interview series “7 Questions for …” we’re speaking with Daniel Palm from HolidayPirates. Learn how the company managed to get over 750.000 WhatsApp [...]

We at MessengerPeople put together your ultimate guide for: “How to get more subscribers on WhatsApp and Facebook Messenger” – in the following, we will show and explain step by [...]

Clubs, associations, athletes – all of them are top-notch in the social web. It is even more surprising that topics such as messenger marketing and chatbots may not seem to be very relevant in [...]

Communication, particularly one-on-one dialogues between fans and clubs, is getting more and more important. But our recent field trial disillusioned us quickly – only 8 out of 18 national [...]

The most popular networks at the turn of the century included online platforms like MySpace and StudiVZ. That is until Facebook appeared for the first time in 2008 and users began switching to [...]

The Washington Post is informing its readers via WhatsApp and other messaging services concerning the current events of the German Election 2017. In this way, readers can connect with Post [...]

The Facebook Messenger works differently than sport does. Taking part in an event is NOT everything. With these seven hacks we will show you how your chatbot or facebook messenger newsletter can [...]

For many companies, email marketing remains one of the pillars of their online strategy. Until recently, email newsletters were one of the best tools to expand existing customer relationships and [...]

The Messenger is one of the biggest topics for Facebook the next years. Over the past few months the Messenger has been updated regularly and new features have been added. The usage of Facebook [...]

Yeah! Messaging revolution is here to stay but the rise of chatbots will change the overall technology scenario. There are many reasons that signify that bots are exciting not because it is easy [...]

The focus of sales and advertising is increasingly shifting to the Internet. Everything is becoming more digital and mobile; you can find everything online and innovations are happening faster. [...]

WhatsApp and other messenger apps are becoming increasingly more important as digitalization changes the way people communicate.  Most of us are interconnected and constantly online – especially [...]

The Sparkassen is Germany’s largest financial services network with 600 companies that provide banking services throughout all of Germany. Like most banks, the organization needs to compete in a [...]

Bots are the new craze, but what does this mean for apps? With bots being touted as the future of commerce, some think that apps might soon become irrelevant. However, this is far from the only [...]

The advances in chatbot technology are coming so quickly, it can be hard to keep up. Here, we will give a quick overview of the latest chatbot offerings from platforms like Facebook, Microsoft, [...]

Many bank customers have similar questions that can easily be answered by pre-defined responses. Especially on mobile devices, it is inconvenient to read through FAQ pages and to study [...]

Pizza Hut is currently on the (pizza) cutting edge in terms of marketing tools. The company did not only develop the first ever cinemagraph TV ad, a new image/video technology where a mostly [...]

When it comes to the new hot kid on the tech block, almost everybody these days is pointing towards bots. Just like the iPhone changed our concept of a phone, this software is predicted to [...]