Frequently asked questions about Messenger Communication

How many people around the world actively use messaging apps like WhatsApp and Facebook Messenger? Can companies use WhatsApp in a privacy compliant manner? What are chatbots and how can companies successfully use them?

You have detailed questions about our software solution? Here are answers to the most frequently asked questions.

WhatsApp and Facebook Messenger dominate the global messenger market. In addition, messaging apps such as WeChat, LINE and Viber dominate regional markets. Not to mention the pre-installed messengers like Apple’s iMessage (Apple Business Chat) for iOS devices and Android Messages (Google Chat) for Android devices.

Read more about the most important messaging apps for companies

WhatsApp is the most popular chat app in a lot of countries like Germany, India, Brazil and Spain with a total of 1.6 billion active users! In the USA, Facebook Messenger is commonly used, just like in France! For a global overview, please see our up-to-date statistics and data.

Up-to-date statistics and data

Yes, it is! Important: Customer communication via messaging app must be GDPR compliant. Companies must provide comprehensive information on how they process personal data and data from third parties and obtain the consent of their customers.

More details in the interview with laywer Dr. Carsten Ulbricht

With the WhatsApp Business API, WhatsApp offers an option for scalable and professional customer communication for medium-sized and large enterprises  that can be implemented in a customer-centric and data protection-compliant manner.

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The future clearly lies in pull communication instead of push. Messenger Marketing started with sending newsletters. In recent years, however, Messenger Marketing has developed more and more towards a solution-oriented 1 to 1 customer communication. Conversational marketing now rings in the third phase of messenger communication.

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Messaging apps master the everyday communication of people all over the world. In terms of customer service, too! All generations prefer a direct chat via WhatsApp, Facebook Messenger or other chat apps instead of calling up a hotline or contacting an e-mail service.

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With their speed and effectiveness, Chatbots help to significantly improve customer experience while at the same time enabling customer service agents to focus on more complex tasks.

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BMW Munich, Women’s Best, Transgourmet or INTERSPORT Hübner – just to name a few big and small companies from all sorts of industries who rely on messaging apps in their customer service.

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The browser-based and mobile optimized Messenger Communication Platform is our SaaS solution for professional messenger communication. Once logged into the ticket system, you will see the clearly structured and intuitive dashboard.

More information and videos about the MessengerPeople solution

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