How to connect your Facebook page to the WhatsApp Business App
How can you connect your Facebook page to the WhatsApp business app? What are the advantages? Here you’ll get step-by-step instructions on how to set it up and valuable tips for the right interaction between Facebook and WhatsApp Business.
Having a dialogue with your followers, customers, or fans has several advantages. Your content may be brilliant – but the consumer often finds himself acting as a silent observer. And in most cases, he remains that way. If you get into a conversation with them, you tie them much more strongly to your brand and content.
To drive traffic from your Facebook page to your WhatsApp Business account, you should not miss out on linking your apps.
💡 Companies that already use a WhatsApp Business API – or would like to use one in the future – can of course also connect their Facebook page to WhatsApp Business.
Get to know more about it in a Live Demo with one of our Messenger experts and feel free to ask us all your questions.
Here’s what you’ll find out in this post:
- WhatsApp Business and WhatsApp Business API explained
- Step-by-step: How to connect your Facebook page to the WhatsApp Business app
- These are the opportunities you’ll have after connecting
- Take your customer communication to the next level!
1. WhatsApp Business and WhatsApp Business API explained
WhatsApp Business gives you advanced features compared to the regular WhatsApp version, which is primarily intended for personal use. This includes a product catalog, a company page and the labeling of conversations for a better overview.
The free app is especially useful for small businesses with fewer than 5 employees and self-employed people. In these cases, less traffic can be expected and the handling and GDPR hurdle is therefore easier to overcome.
For larger companies and enterprises, however, a WhatsApp Business API in conjunction with an official business solution provider such as MessengerPeople by Sinch is recommended.
In contrast to the free WhatsApp Business app, you can handle data with the API in a GDPR-compliant manner. It’s also possible to connect WhatsApp to your in-house CRM platform and make life easier for your customer support team. Also for companies that plan for a lot of requests or manage multiple departments or locations, a WhatsApp Business API in conjunction with an official business solution provider is an enormous help. Greater efficiency is the keyword here.
You can find a comprehensive insight into the topic in our article “WhatsApp Business for Companies – Everything you need to know!“.
2. Step-by-step: How to connect your Facebook page with the WhatsApp Business app
…via the Facebook Business Manager
- Go to your Facebook company page.
- Click Settings.
- In the left column, click WhatsApp.
- Select your country code.
- Enter your WhatsApp phone number and click Send Code.
- Enter the code and click Confirm.
Now you have linked your Facebook page with WhatsApp.
… via WhatsApp Business
- If you don’t have it yet, you need to download the WhatsApp Business app first.
- Open the WhatsApp Business app.
- Android users click More options. iPhone users click Settings.
- Click Business Tools > Facebook and Instagram.
- Click Facebook > CONTINUE. This will open the Facebook login page.
- Enter your Facebook login information. Click Sign in.
- Select the Facebook page you want to link to your WhatsApp Business account. Click Add > Done.
3. These opportunities are available after connecting
After connecting your Facebook page to the WhatsApp Business app, you can, for example, add a “Send a message” button to your organic posts or run Facebook Ads that start a conversation on WhatsApp with a swipe or click – so-called Click-to-WhatsApp Ads.
In addition to the Click-to-WhatsApp Ads that you can easily run on Facebook, you also have the option to make your WhatsApp account visible to your customers on Facebook.
You can either display your phone number in the header of your Facebook page or show a “WhatsApp button”. Through this button, the users can start a WhatsApp Chat with your company with one click.
This is how the WhatsApp button will appear on the Facebook page:
What’s useful about the WhatsApp button is that it remains clearly visible even while scrolling through posts:
4. Take your customer communication to the next level!
The Age of Conversational has already begun in many countries around the world. In many places, people have been surfing, shopping, and getting information using Messenger for a long time. Not only in China (WeChat) have messengers long been used along the entire customer journey to serve everyday customer needs.
Combining Facebook and WhatsApp Business, you can use your social media communication to break the contact barrier with your customers. Let them participate in your company and use your WhatsApp Business app to engage in conversations with them.
Remember, if you have more than 100 requests on your WhatsApp channel every day, this amount won’t be manageable with a WhatsApp Business account.
The topic of GDPR also plays a major role here. WhatsApp Business does not offer support for data privacy compliant handling of your chats. Using a WhatsApp Business API is essential for exactly such cases.
Use WhatsApp & Co. with AI chatbots for successful conversational messaging!
Our “Messenger Communication Platform” is your starting point for customer communication via WhatsApp and other relevant messaging apps. Deep integration with Chatlayer by Sinch allows you to create AI-driven virtual assistants that don’t feel like chatbots, and use them for any channel you want.
With the combined powers of Chatlayer and MessengerPeople, you can…
👨⚖️ … use WhatsApp and other messaging apps in a fully GDPR-compliant way for your customer service.
🚀… start immediately and without any IT effort – even from your home office!
💻… Manage and reply all messages centrally – no matter from which messaging app they were sent.
↔ … assign tickets to responsible colleagues manually or automatically via auto-routing
🤖 … start with simple automation and take it to the next level with Conversational AI
💕 … use integrations to your existing customer management software / CRM to drive personalized customer experience
💰 … use the No. 1 communication channel effectively and at fair prices and without a set-up fee for maximum personal digital consulting!
You can get a first impression of our product here:
👉Tip: Schedule a live demo for the Messenger Communication Platform now. We will guide you through the product via web demo and give you expert tips as well as answers to all your questions.
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