How Digify Africa successfully educates with the help of WhatsApp chatbots

In our new Vodcast Episode: Digify Africa, a youth-led digital education organization in Africa, aims to educate young people in Africa and around the world about digitalization and social media. For this purpose, they have developed several WhatsApp chatbots that make digital education much easier.


In our most recent WUMMM Vodcast episode, Gavin Weale, Founder & CEO of Digify Africa, talked with us about the creation and implementation of their 3 educational Chatbots and their success.


For Digify Africa, it is important to give people easy access to information about social media and digitization. In South Africa, WhatsApp is one of the most used messenger apps – on average, 93.2% of South Africans use the green messenger. Therefore, it was obvious to use this communication channel for the educational program. To enable this in an automated, 24/7 and scalable way, the team created the WhatsApp chatbots Naledi, Kitso and Lesedi.


Who is Digify Africa?

According to Digify Africa, young people in Africa will need support as technology impacts the continent in the coming years. They provide free education, demand-driven skills, and work opportunities.

The youth-led network of digital professionals, entrepreneurs, and trainers in their organization drives impact. The organization sustains itself by cultivating meaningful partnerships with organizations supporting its mission and by providing digital training and services to clients.

Digify Africa Classroom

Digify Africa teaches young people digital skills


Why learning programs via WhatsApp chatbots?

 

 

Zitat Digify Africa Kachel

Quote Gavin Weale of Digify Africa on the use of chatbots in digital education and training

 

While e-learning is growing steadily in other countries around the world, Africa has greater challenges in keeping up. Many of the mostly young people often do not have access to digital devices, a stable Internet connection, and thus to learning materials and other learning services on the Internet.

So in order to reach their goal, the team had to think outside the box. They wanted to find something that was an effective learning solution, but also easily accessible to anyone who wanted to continue their education.

To enable this easy access, they opted for further education via WhatsApp. The app is more widespread and, in addition, WhatsApp consumes less data than traditional surfing via video platforms, such as YouTube. This means that significantly more people can participate in the learning opportunities.

You don’t have to teach people how to use WhatsApp, they already know.

Gavin Weale, CEO & Founder of Digify Africa

Zitat Digify Afrika Kachel

Quote Gavin Weale of Digify Africa on the use of chatbots for specific target groups & topics

 


How did Digify Africa set up the three chatbot projects?

For the production, the company worked with Meta (Facebook) and our partner Techsys, a fast-growing IT solutions and services company.

The challenge was not developing the chatbots, but getting the right content to the right audiences. For the first two chatbots, Digify worked with Meta (Facebook) so that the learning content was already available and could be quickly brought into the projects.

The third chatbot, Lesedi, tests users’ digital skills and then offers several mobile topics. The content for this was created entirely by Digify Africa itself based on the experience gained and further adapted to the needs of the target groups

In addition to the learning content, the prerequisite for the creation of all three bots was an easy-to-use technical solution for creating the bot dialogues and a very good content database that always provides the bot with the latest information. Techsys provided the NGO with significant support in this regard.

Zitat Digify Africa Kachel

Quote Gavin Weale from Digify Africa on creating chatbot content via CMS.

 


1. Naledi – The Facebook Digital Marketing Learning Chatbot

What was the reason for the creation of Naledi?

Especially in times of the Corona pandemic, many young people had problems with communication and (further) education via digital platforms. Mostly due to lack of access to computers, laptops and stable internet connections. But also because most of them did not have the knowledge they needed to navigate and use the digital space.

Digify Africa wanted to minimize the problem with the big rate of uneducated (young) people in Africa and the world with regards to digitization. Referring to that they created a digital learning solution with help of the biggest communication platform WhatsApp.

So they brought the WhatsApp Bot Naledi into life.

 This exciting mobile learning opportunity will aid you with the right tools needed to market yourself on Facebook.

Gavin Weale, founder Digify Africa

Click here to chat with Naledi.

How does Naledi work?

The chatbot offers a variety of interactive quizzes and learning groups for further training on how to use Facebook for yourself and your business – including continuous motivation. In addition, users can get help from expert moderators, and all this with manageable effort.

The bot also allows the use of personal stickers, voice messages and the creation of animated retrospectives. In addition, “Naledi” is always up to date with the new WhatsApp features such as buttons, keyword recognition and push notifications directly to the users’ lock screen.

An important factor is having fun while learning with “Naledi”! A playful layer allows users to collect badges based on their performance, track their progress and compare themselves with others on the leaderboard. This gamification aspect ensures strong user engagement and motivation; a key factor in digital education and training.

 

 

“Naledi” WhatsApp Chatbot

 

 

What are the results of the project?

The chatbot and the included learning opportunities are very popular and have exactly the effect Digify Africa wanted to achieve:

  • Hundreds of learners spend an average of 1 week with the chatbot
  • Over 1,400 topics have been processed
  • More than 100,000 messages have already been sent

2. Kitso – The WhatsApp Bot for Teachers & Parents

Kitso is a WhatsApp chatbot designed specifically for teachers, but also for parents. It helps them understand online safety and online resilience so they can pass on their knowledge to their children or students. This youth-focused program promotes online safety and seeks to give students, educators, and parents the tools they need to stay safe online.

Through a partnership with the Ministry of Basic Education, Kitso is providing thousands of teachers across the country with the knowledge they need to train their students in the basics of Internet safety.

📲 Simply test Kitso here.

3. Lesedi – WhatsApp Chatbot for Digital Competence

The rising unemployment rates in Africa in recent years, especially among young adults, are often due to a lack of basic digital skills. Which is often the reason that the youth of Africa doesn’t have access to as many opportunities for education as in some other parts of the world.

The Chat For Impact acceleration program was created to help organizations use WhatsApp to address and prevent various social issues. When Digify Africa was selected as one of 10 global organizations to participate in the program, they knew that digital literacy was an issue they could address with one of their learning bots.

 

 

Lesedi tests users’ digital literacy skills, and then provides multiple courses with different topics combining voice notes, text, and images – all to help them utilize the power of their mobile phone to improve their lives. Upon completion of all courses, users receive a certificate to add to their job application and resume.

Since the launch of Lesedi, over 1 million WhatsApp messages have already been sent and 10,000 topics have been consumed by over 13,000 registered learners in less than a month. With these impressive numbers, Lesedi is the most successful chatbot developed by Digify Africa and is also way ahead in the international comparison!

WhatsApp Chatbot Lesedi the digital literacy chatbot


 

Results of the impressive project with three target group-specific chatbots

Results digify africa

Results of the Digify Africa projekt


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whatsapp-business-api-buttonssmartphone with chatbot