Green tick for your WhatsApp Business account? This is how it works!

A green tick (also green badge or green checkmark) marks WhatsApp Business accounts as being officially verified. Since a growing number of companies are using WhatsApp for their customer communications, this badge is highly sought-after. It also gives users confidence in the business they are talking to. But how does it work? Can any company get a green tick? What are the requirements? Find out more in this article!


What does a green tick stand for?

Green tick indicates authenticity of the company

You have probably already noticed the small tick next to the name of a large company on other social networks, such as Facebook, Twitter, or Instagram. It signals to your users that they are visiting the page of a well-known company. It also assures them that the platform has verified the company and that this is their official page. The popular messenger WhatsApp offers a similar badge for businesses as well.

As WhatsApp is becoming more important as a communication channel for companies, many have created their own WhatsApp business account. Marking business accounts as “official” by giving them a green badge is therefore a support by WhatsApp. It can help businesses and customers in multiple ways.

For one, it shows users that they are chatting with the real business, and not a fake account. Furthermore, the official green check mark also offers more data security for customers. Because WhatsApp is also often used for customer service, sensitive private information may be involved in a conversation. It is therefore critical that your users are sure about the authenticity of your WhatsApp channel.

Important: A green tick is only available using the WhatsApp Business API via a Business Solution Provider.

💡 In our free webinar, you’ll learn how to best use the WhatsApp Business API and what benefits it offers you.

Study shows: engagement higher with official accounts

Aside from making customers feel more secure and protect their data, there are also other benefits for companies to get the official WhatsApp check mark next to their name. As a study by HypeAuditor about influencer accounts on Instagram shows: users engage significantly more with official accounts.

Study Engagement official Instagram pages higher

HypeAuditor study: Engagement is higher on official Instagram pages. (Source: Statista)

Especially in the middle range between 5,000 and one million followers, the engagement rate with official accounts can be up to twice as high.

This principle can also be easily transferred to WhatsApp. Particularly because communication on WhatsApp is so direct, users are more willing to contact a company or subscribe to their newsletter if it is verified and has the green tick.

The WhatsApp Business API is therefore not only worthwhile because of the extended possibilities and the GDPR compliance, but also often leads to more engagement on the channel.

A green tick distinguishes official business accounts from regular ones

Companies that have received a green tick are called “official business accounts”. Note: Regular business accounts (without the green badge) have no functional disadvantage compared to official accounts with the badge, but they do differ in appearance.

💡 Here you can find all you need to know about WhatsApp Business accounts!


Official business account vs. regular business account

Verified is not the same as official

The most important thing to note is: a verified WhatsApp business account is not the same as a regular business account. If WhatsApp verifies your authenticity as a business and the legitimacy of your number, you can get started on your regular business account.

Basically, WhatsApp checks all business accounts in the WhatsApp Business API for authenticity. This refers to the company verification.

However, in order to get an official company account—that is, one with the green tick—your company has to make an additional request that goes beyond the company verification.

Official business acounts vs normal business accounts whatsapp

Official vs. normal business accounts (source: Meta documentation)

Official business account

Compared to normal business accounts, official business accounts have WhatsApp’s green tick next to their name in the profile, chat history, and contact list.

Moreover, the name of an official business account is displayed even if the number is not saved as a contact on the phone. This is not the case with a normal business account.

Official business account WhatsApp with green tick

Official business account in WhatsApp Business API

Regular business account

In the case of normal business accounts, users will still see that the account is a business account.

WhatsApp displays this information on the profile page of the company and also shows it at the beginning of the chat in a gray box. However, as you can see in the screenshot below, the messenger displays the phone number instead of the name if it is not saved as a contact.

Business account WhatsApp no green tick

Normal business account

Yet: even with non-official business accounts, you can chat with customers without restrictions! The status only influences the external appearance of the WhatsApp business account!

Green tick is not guaranteed

WhatsApp evaluates each application individually and by no means guarantees every company the status of an official business account.

The assessment of whether your company gets a green tick depends on several factors.


How to get the green tick on WhatsApp?

WhatsApp Business API is a must.

We do not grant official business accounts for enterprise employees, test accounts, and business apps. Official business accounts are currently only available for API users, as accounts in the business app do not go through the business verification process.

—WhatsApp

As mentioned earlier, a verified account is not automatically an official one. However, all accounts that are eligible for becoming an official business account and receiving the green tick must first be verified. This, in turn, requires a WhatsApp Business API solution.

Popularity is an important factor

There are also a few other factors that official accounts must meet.

In its documentation, Meta writes that popularity is crucial. In contrast to a company’s authenticity, this is about being an often-searched brand and having a presence in online news articles, for instance.

And there is a second limitation: only a business solution provider like MessengerPeople can apply for official business account status on your behalf. The final decision on giving a company a green badge, however, is up to WhatsApp.


Request green tick with MessengerPeople

As an officially recognized Business Solution Provider of WhatsApp, your company can access the WhatsApp Business API with MessengerPeople.

We support our customers both, in the verification process, which every company with access to the WhatsApp Business API goes through, and in applying for an official business account with a green check mark.

The latter is done at the request of a customer. We take care of the process, but we don’t start it until four weeks after WhatsApp has verified your business account. The reason for the wait is that your company has a better chance of getting a green tick if there is already some traffic on your business account.

If the process is successful, your company will receive the status of an official company account, and a green tick will be displayed next to the name of your company.

💡 Learn how other companies are using the WhatsApp Business API together with MessengerPeople’s platform successfully: have a look at how Women’s Best is using the API creatively with their clients!


Green tick denied. Now what?

Of course, it also happens that WhatsApp denies a business the green tick. Then what? If this is the case, your company will have to wait. A new application can only be submitted four weeks later.

WhatsApp unfortunately does not provide any details as to why an application is rejected. As already mentioned, you should be a well-known brand and have some traffic in the marketing channels, so the bigger your brand, and the more traffic you have on your channel, the higher your chances of getting the green check mark.

The good news is that most requests are granted after the second or third attempt at the latest, so the key is to hang in there!


Take your WhatsApp business account to the next level!

With or without a green tick, it’s important that your customers can get in touch with you quickly and smoothly. And that’s exactly what a Messenger Communication Platform can do for your business.

With a Messenger Communication Platform, you can see all your customer requests across all messaging channels at a glance. The software also makes it possible to sort the request,s and transfer them to the right contact person. Simple requests can be solved automatically.

This saves you time and money, and your customer service team can breathe easier and focus on more essential things.

In addition, the Messenger Communication Platform offers GDPR-compliant handling of the chats.

💡 Get more information here or in the free Messenger Communication Platform webinar.


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