Facebook Messenger Update 2018

 In Messenger Marketing News

Some of the most popular questions we receive are about the global messing app market – how it’s structured, what are the most important recent changes, and what are the latest Facebook Messenger updates.

Here we report on the latest features Facebook Messenger for Android and US. Read on for the most important updates and news, and don’t forget to come back for more information when the next update drops!


More Messaging App Updates:

Facebook Messenger User Numbers Worldwide

WhatsApp Business API Update


Update November 21st, 2018.

Facebook: “People share more photos, videos, and links on WhatsApp and Messenger than they do on social networks.”

With the Q3 numbers from Facebook, some interesting facts came to light:

  • 1 billion stories are shared daily
  • 100 billion messages are sent daily across all Facebook apps
  • 800 million users use the Facebook Marketplace
  • 1 million jobs have already been found using the new job feature

What do these statistics have to do with Facebook Messenger? A lot, actually — with the announcement of the Q3 numbers, we learned that Facebook isn’t only concentrating more and more on messaging, but actually sees itself as a direct competitor to Apple’s iMessage.

Tip: On August 1st 2018, WhatsApp rolled out its WhatsApp Business API. MessengerPeople is delighted with this announcement and the presence of a business-specific version of WhatsApp’s service. With the introduction of a WhatsApp Business API, the company also allows bigger companies the opportunity to contact their customers directly over the app. WhatsApp still doesn’t support advertising, but it is creating more possibilities in the world of messenger customer service.

facebook-messenger-update-2018-stats-techcrunch

Source: Techcrunch

This clear statement about competition in the messaging app market is pretty remarkable. But it makes sense: Apple is also focussing more on the business opportunites for messaging apps. With Apple Business Chat, they created a business variant that more than 1.3 billion iMessage users can take advantage of.

In other news: MessengerPeople now offers Apple Business Chat.


Update October 24th, 2018.

Facebook Messenger releases Messenger 4.

As of yesterday, Facebook is rolling out a global update for Facebook Messenger. This will happen in phases, with additional new features (for example, dark mode.)

The main focus of the newly designed layout is the idea of coming back to simplicity and unity. Messaging and connecting are the central elements for Facebook.

This is how the new Facebook Messenger will look:

There’s recently been fairly noticeable criticism about the appearance and usability of Facebook Messenger. This update seems to be a response to that.Facebook Messenger Update Messenger 4

Source: Facebook Newsroom

The screenshot (iOS version) shows the clear structure of the chats and the advanced personalization, which uses colors.

In the Android version it’s even clearer, what the Messenger Team changed about the Facebook Messenger look.Facebook Messenger Update Messenger 4 Android

Source: Facebook Newsroom

Until yesterday, users had nine different buttons (including home, people, camera, games, discover) and riders (like messages, active, groups, calls) — as well as icons for friends that were online or had stories.

Up at the top there was a search bar and the option to post a story.

In Facebook Messenger 4, the top of your screen will now always show what section you’re in. And there will only be three possibilities: Chats, People, and Discover, which will all be displayed at the bottom.

In the top half, the different stories will be easily visible. They can now receive more attention because they are highlighted much more by the app design.

You can consider Facebook Messenger 4 a step “back to basics” like The Verge: “Facebook is rolling out a redesigned Messenger focused on simplicity.” The author claims that now, after years of monetization (ads, games, payment etc.), Facebook is finally putting the focus back on the user and their family.

This ties into the changes that have recently been made to the Facebook newsfeed, which now is showing more posts from users again, and fewer from companies.


Update May 2nd, 2018.

New Facebook Messenger Updates: Facebook Conference F8 2018, Redesign, and Conversational AR

Yesterday it was announced that Facebook Messenger has a new update. The changes are primarily focused on the design and the inclusion of augmented reality. David Marcus, who runs the Messenger team, wrote a comprehensive Facebook post with the main facts:


Update February 27th, 2018.

Facebook Messenger Platform 2.3.: Quick Replies, Customer Chat Plugin Changes, New Metrics in Messaging Insights, and more.

Yesterday Facebook annouced that Messenger has now been updated to the new version 2.3!

The only real way you can see what exactly has been changed is if you compare it to a non-updated version. Most app providers consider it a matter of common sense to write every two weeks (or in a bit longer intervals) that the apps should be updated to improve the user experience. Whether or not the changes make a big difference is a matter of opinion.

But let’s get to the facts. What’s new here?

    • Quick replies for e-mail and telephone number

    • More editing options for the customer chat plugin: (Welcome text, color, Setup-Tool, notifications for clients, steady menu, added stability in Internet Explorer)

    • Two new Messaging Insights metrics: the complete number of open conversations between a Facebook page and users/customers in Facebook Messenger (Open Messaging Conversations), and the complete number of conversations, that were initiated by new users(New Messaging Conversations)
    • Page Inbox Support for Request Thread Control

    • Three new Message Tags (community_alert, confirmed_event_reminder, non_promotional_subscription, issue_resolution)

    • Checkbox Plugin Customization

    • Broadcast API Out of Beta

One important change was also announced for December 31st, 2018: moving from app-level permission to page-level permission! (Editor note: for more information about this, check out our how-to article for adjusting your Facebook Page for this change.)

“Page-level Subscription Messaging: Access to send non-promotional subscription messages must now be applied for at the Page-level. Bots may continue to send subscription messages with the app-level permission until Dec 31, 2018, but Page admins that wish to continue sending subscription messages should apply for the new Page-level access as soon as possible.

Page admins may apply for subscription messaging in the Messenger Platform tab of their Page settings. We are also introducing the Messaging Feature Review API to make it easy for app developers to check the review status of Page-level features. For more information, see our transition guide.”


Update February 21th, 2018.

Facebook Messenger rolls out the “Discover Tab” for iPhones in Canada

Now Canadian messenger users cann also use the Discover Tab via iOS. As a reminder: Facebook introduced this feature at the lastest F8 conference, to increase the visibility and “findability” of Chatbots.

In the mean time, various different categories have appeared. Bot developers can sign their Bots up to be featured in the discover tab. That is, as long as the roll-out has already happened in their country, which seems to be taking quite a while.


Update 21. Februar 2018

Facebook Messenger Audio/Video Chat: Now Easier to Add Users

Facebook has simplified the process of adding users to an Audio/Video-Chat in Messenger. Up until now, to switch from “One to One Chat” to “One to Many Chat” you had to start a new chat, or use an older group chat.

This new easy feature lets you add various other users to a one to one chat. If you’re in a video chat, you can access this possibility by simply tapping on the screen.

This change makes it easier for users to communicate over the platform and thus easily raises interaction.


Update February 8th, 2018.

Facebook Messenger has a new website for businesses and developers!

The site Facebook Messenger now offers all important information for businesses and developers.

Interesting: the writers offer facts about different themes and topics to intrigue users. The head of the Messenger Team, David Marcus, announced the new website on his Facebook page.

david-marcus-facebook-messenger-statement

Drive Awareness – 63% of people are messaging more than they did two years ago*

Acquire Customers – 80% of adults and 91% of teens use messaging apps every day**

Enable Transactions – 53% of people are more likely to shop with a business they can message*

Customer Care – 56% of people would rather message than call customer service*


Update February 2nd, 2018.

Facebook Messenger Customer Chat Plugin can now be customized to fit your Corporate Design!

Facebook Messenger offers a Plugin for Customer Chat(inzwischen Public Beta), which supports companies in customer service and support.

Now Facebook has made it possible for the company presence (support, Chatbot etc.) on Facebook Messenger to be more visible because customers and fans can access these features not only directly via Facebook or through an ad in the newsfeed, but also externally.

jasper-market1 jasper-market2

Now the Developer Team has announced that the Plugin is “customizable” . This means that websites which are using the plugins can now customize the visuals to align with the Corporate Identity or brand guidelines. They can change the colors as well as the welcome message.


Update January 23rd, 2018.

“Payments to friends” Facebook Messenger feature comes to the UK

“Payments to friends” via Facebook Messenger is being rolled out for more and morecompanies. It’s been available in the US for a while, and now Facebook is testing the feature in Great Britain. Matt Navarra from The Next Web wrote about this yesterday..

Background: Facebook has had a money license for over a year, given to them from the central bank of Ireland, which authorized the company for “e-money issuance” and “payment services” in the 28 EU states. And at least for now, the UK is one of them 😉


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