DigitalBizMagazine: “Marketing y mensajería instantánea”
DigitalBizMagazine October 31st, 2018 | In today’s age, we are all familiar with messaging apps and their dominating role in personal communication — now messaging apps are being used more and more for professional communication as well.
The world of social media is constantly changing: tools like WhatsApp, Facebook Messenger, and Telegram are the main facilitators of interconnection and communication. These are the channels on which it is easiest to connect to customers. This movement forces businesses to rethink their communication strategy, and focus on using messaging apps for better customer connection.
“Engagement with customers and users: How WhatsApp & Co. raise client communication to a new level.”