Direct sale of products via WhatsApp chatbot
The e-commerce company Wish is known for the most crazy and unusual products that you wouldn’t think of otherwise.
For the important e-commerce season around Christmas, Wish has come up with a clever marketing campaign on WhatsApp. The shopping chatbot “Willi, the Christmas elf” helps customers find the perfect gift.
Learn how Wish sells products directly through WhatsApp with their chatbot promotion.
- Challenges: WhatsApp marketing campaign at Christmas to drive awareness and sales
- Concept and implementation: Use of a WhatsApp chatbot as a gift inspirer with connection to the product catalog.
- Successes: direct sales via WhatsApp, Ø 9 product views per user
“What totally fascinated me about the project is that I, or anyone without a software engineering background, can build a chatbot.”
Stefanie Kunze, Marketing DACH at Wish