Reaching 90% Open Rate and 60% Click-Through-Rate with iMessage Newsletter
Every company is looking for ways to best reach their customers. The challenge is to stand out from all the competition, and be able to communicate on a very personal and individual level. E-mail newsletters are rarely get opened because they end up either in junk or in the samefolder with all the other e-mails and he response rate is even worse.
Find out how stylink is succeeding internationally and growing their customer base with the help of iMessage newsletters.
- Challenges: Finding the right and most effective channel to communicate with new customers when entering a new market.
- Concept and implementation: Reaching out to customers (influencers) through iMessage newsletter.
- Successes: fast growing customer base, high newsletter open rate, costs of an iMessage newsletter are equal to zero.
When we send newsletters to our iMessage contacts, the click-through rate reaches over 60%.
Kara Dilling, Business Development Manager, stylink