Successful sale of products via WhatsApp
Retailers, whether specialty stores or larger department stores, must digitize their business today, but still contrast with the mass of online stores. By using WhatsApp as an consulting, ordering and service channel, retailers are bringing their greatest strength, personal consulting, online.
Learn how medium-sized paint retailer MissPompdaour successfully brought their retail business online with their WhatsApp service.
- Challenges: Increasing competition from online commerce
- Concept and implementation: professional use of WhatsApp as a personal consulting and sales channel with a WhatsApp service team
- Successes: >500 WhatsApp requests per day, 9 out of 10 WhatsApp chats lead to a purchase, high customer satisfaction
WhatsApp is a sales channel for us. 9 out of 10 chats lead to the purchase of our products.
Erik Reintjes, Co-Founder MissPompadour
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