Using WhatsApp successfully in retail: INTERSPORT Hübner shows you how!
Find out how INTERSPORT Hübner offers customer consultation on-the-go via WhatsApp. The digital customer service helps drive in-store sales!
- Challenges: Increasing competition from online retailers and the goal of offering direct, personal service despite busy employees
- Concept and implementation: Using the most popular messaging apps as a direct communication channel for personal customer service
- Successes and KPIs: 400 incoming inquiries per month, 300 messenger service users, 90% in-store conversion.
For us, the advantage of WhatsApp and Co. is how easy it is for our customers to get in contact with us, and the possibility to have a direct, personal chat with our customers.
Kirsti Marci, Marketing department, INTERSPORT Hübner
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