Business of Apps: “Business use of messenger apps for customer service on the rise”

 In Press Review

Business of Apps – December 18th, 2018 | The MessengerPeople Study gathered data from more than 1,600 customers using messaging apps for marketing and customer service. Business of Apps reports on this new business communication trend.

WhatsApp’s impressive global reach and its new positioning as a business communication tool make it no surprise that this trend towards professional messenger communication is successful. Both customers and businesses see the advantages of using people’s most-used communication channels as a way to make customer service more personalized, convenient, and efficient.

“Mobile messenger apps such as WhatsApp and WeChat are not just important consumer communication tools, but can be incorporated into a brand’s strategy. In August 2018, WhatsApp saw its usage jump to a whopping 85.21 billion hours, highlighting just how much we have come to rely on such apps.”

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