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Have you ever heard of Ashton Kutcher’s messenger “Community”? There’s a lot of hype about Community in the U.S. and Canada, especially among celebrities. What exactly is [...]

Starting mid of June, WhatsApp is expanding the types of WhatsApp Business messages that companies and brands can proactively send to those of their customers that opt-in to receive them. This [...]

In 2018, WhatsApp launched its first business solution, opening up the use of WhatsApp to businesses. According to WhatsApp, more than five million small businesses worldwide now avail of the [...]

WhatsApp Business API Buttons – We know the predefined buttons from dialogs with Facebook Messenger chatbots that guide us through the dialog. With WhatsApp Buttons, WhatsApp is introducing [...]

Here you can find WhatsApp marketing examples from all over the world. Campaigns from Adidas to Unilever – we took a closer look at 16 successful conversational / messenger marketing [...]

Customer service software, support software, customer care software, help desk software – the list of terms could be continued ad infinitum. All of them are terms for a software solution [...]

Using Instagram direct messaging for customer service is an important step for direct customer engagement, and can give your business that crucial social media boost.

As of June 2, 2021, MessengerPeople customers can use the Messenger API for Instagram. This means businesses no longer need to go into the Instagram app to reply to Instagram Direct messages (DMs).

Many experts speak of the beginning of the “Age of Conversational”. Conversational marketing, conversational commerce, and conversational shopping are often used terms. However, what [...]

WhatsApp in B2B? How do companies communicate via WhatsApp in the B2B sector? With representatives in the sales force, farmers in the field or in the catering sector? More and more companies in [...]