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You have probably heard the term “conversational marketing” before, but what does it mean? It actually lets you connect better with your customers—through conversations. In the [...]

Is India the next country to build up a messaging app into an indispensable hub for modern digital life? WhatsApp, India’s favorite messaging app, is now a state-recognized platform. And it [...]

Adding a live chat to your website improves your customer service and your customers have a much better experience. As studies show, they prefer a live chat to communicate with companies over [...]

Messaging Apps are on the rise worldwide, and WhatsApp usage in the UK is the third highest in Europe with over 40 million users. In this article we will take a closer look at all related figures [...]

With the ongoing situation in Ukraine, the country’s President Volodymyr Zelensky heavily relies on Telegram to address his country and a global audience. The messaging app offers [...]

A recently published white paper by the International Data Corporation (IDC) shows the results of a Sinch-sponsored study on the use of conversational customer engagement: While almost 80% of the [...]

Driven by the shift to digital in the past couple of years, companies are dealing with a rising inflow of customer requests. Chatbots have proven to be Gamechangers for Customer Services. But how [...]

The Super Bowl is a wrap! And so are hilarious TV commercials. As every year, they were super creative, super expensive and reached millions of viewers. But reaching them is only half of the [...]

How can you connect your Facebook page to the WhatsApp business app? What are the advantages? Here you’ll get step-by-step instructions on how to set it up and valuable tips for the right [...]