WhatsBroadcast becomes MessengerPeople and broadens their focus!
From caterpillar to butterfly: as of August 29th, 2018, WhatsBroadcast is now MessengerPeople. This rebranding stands for growth: our core values and our goals remain the same.
Here you can read more about what will change for our customers and partners, what ideas lie behind the new name, and what we are planning for the future.
WhatsBroadcast becomes MessengerPeople and broadens their focus!
Allowing businesses to implement innovative, professional communication over messaging apps like WhatsApp or Facebook Messenger has been WhatsBroadcast’s goal since 2015.
Our Munich startup has grown from 5 to 60 employees in only three years, and has consistently reached a three digit percentual revenue growth. Currently over 1,400 customers from over 60 countries use the leading software-as-a-service solution to communicate with their target groups through messenger newsletters, customer service, and chatbots. Globally, the company has around 9 million subscribers using their messenger services solution.
From WhatsBroadcast to MessengerPeople
The startup success story continues:
„Messenger Marketing is really gaining momentum now,“ says Matthias Mehner, Vice President Strategy & Innovation.
This is in part because WhatsApp, one of the most-used messenger services globally, has just opened their platform up to businesses. The new name is a better match for our current profile and our expanded product portfolio. „For some time now, we have been broadening our focus: we aren’t only Whats(App) and we’re much more than only ,Broadcast“.
Integration with the Largest Global Messaging Apps
With ‚Messenger‘ as a part of our name, we emphasize our comprehensive messenger approach: our SaaS solution is now connected to the biggest global messaging services.
“One of our main priorities is integrating more channels into our service portfolio,“ says MessengerPeople Managing Director Franz Buchenberger.
In addition to the classic messenger newsletter, we have also developed innovative solutions for customer service and chatbots during the last year.
‘People‘ as part of our name stands for our dynamic, international, and engaged team. Each new technology needs trailblazers that understand companies’ demands as well as customers‘ needs.“
New Branding Highlights Our Unified-Messenger Expertise
With our name change from WhatsBroadcast to MessengerPeople comes a new branding. The MessengerPeople logo is based on two elements that express our individual personality: the graphic refers to the diverse array of messengers that our solution supports – a key USP for our product assortment. The text stands for our passionate team of experts.