May 2020

In Content Types, Magazine, Messenger Communication

Posted May 28, 2020

Conversational Commerce: Messaging Apps along the Customer Journey

We know Conversational Commerce from language assistants like Alexa or Siri. But the written word also counts as conversational. Messaging apps like WhatsApp and co are more than just customer [...]

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By Katharina Kremming

In Content Types, Magazine, Magazine, Messenger Communication, Messenger Newsletter

Posted May 8, 2020

Messenger Marketing – Everything you need to know!

Messenger Marketing? Conversational Marketing? The use of many messaging apps – especially WhatsApp, has recently shifted from marketing to customer service. However, there are still [...]

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