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We know Conversational Commerce from language assistants like Alexa or Siri. But the written word also counts as conversational. Messaging apps like WhatsApp and co are more than just customer [...]

Despite the end of messenger newsletters on WhatsApp, push communication continues to be a high priority for companies. There are attractive and effective messaging app alternatives. In this [...]

Messenger Marketing? Conversational Marketing? The use of many messaging apps – especially WhatsApp, has recently shifted from marketing to customer service. However, there are still [...]